Bragg has announced the introduction of Flavored Nutritional Yeast Seasonings, launching nationally on Tuesday, February 15th.
The first flavored nutritional yeast flake on the US market, Bragg’s Flavored Nutritional Yeast Seasonings will be available in two flavors, Roasted Garlic and Smoky BBQ. Rich in flavor, the new seasonings add to nutritional yeast’s use as a versatile, delicious plant-based seasoning. Bragg’s nutritional yeast also delivers five grams of complete protein with each serving and is an excellent source of Vitamins B6 and B12.
“We couldn’t be more excited to introduce our Flavored Nutritional Yeast Seasonings,” says Linda Boardman, Bragg’s CEO. “Nutritional Yeast, lovingly referred to as ‘nooch,’ is one of the few sources of complete protein for those on a plant-based or vegan diet. As we continue to evolve the ways through which we deliver a daily dose of wellness, we saw an opportunity to innovate and expand upon our best-selling Nutritional Yeast. Our Roasted Garlic and Smoky BBQ Nutritional Yeast Seasonings offer flavorful new options to boost the taste and nutrition of meals and snacks, while delivering key nutrients.”
Over the years, Bragg has fostered a cult-following among Nooch loyalists, as influential supporters across the wellness space have continued to turn to the brand as their go-to resource for the vegan staple. With Bragg Nutritional Yeast sales growing over 20% throughout the past 3 years, Bragg has responded to the increase in demand with new product expansions, first offering a larger 12 oz package of their traditional Nooch, and now adding two new flavors.
Bragg’s Roasted Garlic and Smoky BBQ Flavored Nutritional Yeast Seasonings retail for $6.99 and are now available for purchase at bragg.com and Amazon.
I love nooch and Bragg was the first brand I tried. A few years later I became aware of fortified (with synthetic stuff) and unfortified (twice the price and not nearly as flavorful). My current 4-pound bag of unfortified nooch cost $78.85 ($19.71/lb). Most fortified brands cost around $9.40/lb. I noticed the taste difference in the unfortified immediately besides the much lighter color than fortified. It has zero flavor. Do I spend money and try other nonfortified brands or go back to Braggs or other brands of fortified with synthetic vitamins, or just give up nooch???!! Bummer. Ignorance was truly bliss.