Everyone needs a little pick-me-up these days more than ever. Thankfully, clean energy brand RUNA is revolutionizing the way people caffeinate with the unveiling of their revamped beverage formulation and brand redesign. The reformulated RUNA now offers consumers a potent boost with all plant-based ingredients and a delicious low-calorie taste.
In a national survey, 40% of millennials stated “natural”, “high caffeine” and “low calorie” as the three most important product attributes when looking for an energy source. With young consumers leading the shift toward healthier, more natural products, RUNA sits at the intersection of their beverage and caffeine needs.
“Consumers are drinking a repertoire of beverages for different occasions and need states, and energy remains central to those needs,” said Mike Kirban, CEO of All Market Inc. (AMI), RUNA’s parent company. “The market is lacking natural and powerful products when it comes to caffeinated beverages, meaning there’s significant potential in the category for a clean source versus the sugar-rich options that have long dominated the market. RUNA’s new low-calorie proposition delivers the functional benefits of tea with the power of an energy beverage.”
RUNA is made with simple natural ingredients and each 12-ounce can contain just 10 calories. Guayusa, a rare antioxidant, and caffeine-rich super leaf from Ecuador pack each RUNA can with a punch of 150 milligrams of naturally brewed caffeine. With a unique balance of polyphenols and L-theanine found in the leaf, Guayusa provides sustained energy and focus without the crash or jitters from synthetic sources. RUNA’s unique Guayusa flavor is paired with simple fruit flavors for a clean, crisp refreshing boost.
“Younger consumers cite health as their primary concern for not buying energy drinks and state that they do not fit their everyday lifestyle,” said Jane Prior, CMO of AMI. “That’s why this new brand is committed to providing consumers clean, plant-based energy with fewer calories. We looked to balance the power of the Amazonian super leaf with flavors that provide consumers the functionality they’re looking for while still delivering on taste and choice to fit their everyday lifestyles.”
The new RUNA lineup — which includes six enhanced flavors — will be available for consumers in May 2020 in select retailers nationwide, including Kroger, Target, Ralphs, Safeway, Albertsons and more.
