Saffron Road®, the leading clean-label brand of premium frozen meals, simmer sauces and plant-based protein snacks, will bring its culinary excellence and ethically-made, authentic international recipes to a new category, introducing two vegan shelf-stable meal pouches.
“Being shelf stable, they are great to have additional variety and flavor in our pantry to stock up in our household, as advised during this time. Jack Acree, Executive Vice President states. “We feel now is the time to see how we can help our consumers with our meals and chickpea snacks for an authentic Indian, nutritionous meal pouches and snacks”.
With a focus on whole foods and sustainable ingredients, Saffron Road unveils the new authentic Indian dishes, Chickpea Masala and Delhi Potatoes. Both meals are Non-GMO Project Verified, Certified Gluten-Free, and dually Certified Halal & Kosher. Keeping in line with Saffron Road’s ‘Journey to Better’ mission and brand promise of premium quality, responsibly sourced ingredients and extraordinary flavors,the new meals are made with Real plant-based protein (legumes) using no highly processed pea/soy ingredients.
- Chickpea Masala (Authentic Indian Chana Masala): Succulent chickpeas, onions, tomatoes, spices & green chilies
- Delhi Potatoes (Authentic Indian Aloo Matar): Potatoes cooked with tomatoes and green peas in a classic Indian Masala Sauce
Both meals are microwave-ready and prepared in just 60 seconds – and, unlike many current brands, never, ever contain any highly processed protein isolates nor any “heme” processed soy proteins. Just the real deal – Saffron Road.
“We’re incredibly proud of the impact that Saffron Road has had on our food system and ethical consumerism over the last decade. We’ve remained true to our core values of providing products that are better for the environment, better for the farmers, and better for your health. But as we look ahead, it’s absolutely imperative that we push forward with impactful ways to help our environment, live more sustainably and support consumers looking for flexitarian and vegetarian options which are clean-label, non-processed, Real food products,” Adnan Durrani, Saffron Road CEO + Founder shares. “Chickpeas are among the world’s most sustainable and healthiest foods – I believe legumes, like chickpeas, are the foods of the future. They’re not only an incredible source of protein and fiber but they’re also environmentally sustainable with a low carbon footprint. They help to minimize greenhouse gases while increasing soil health. Chickpea meals and snacks are a natural fit in our ‘Journey to Better’ mission.”
As an early innovator in bringing pulses like chickpeas mainstream, Saffron Road’s organic Crunchy Chickpeas lead the charge as the top-selling chickpea snack in the U.S. today. The brand will also launch three new flavors – Toasted Coconut, Buffalo and Salt & Pepper. Unlike much of the competition, each are made with organic chickpeas and is Non-GMO Project Verified.
For more information about Saffron Road’s new products, please visit saffronroad.com.