Eat Just, Inc., maker of the award-winning plant-based JUST Egg, recently announced that their newly released Folded JUST Egg will be coming to Canada this Fall.
Whole Foods Market and select Walmart stores will be the first to carry the popular plant-based egg, which will be marketed as JUST Plant Egg. Whole Foods Markets in Toronto, Vancouver, Victoria, and Ottawa, as well as more than 100 select Walmart stores, will carry the product in a box of four in the frozen aisle.
The arrival of JUST Plant Egg in the Canadian market comes at a time when 10.2 million Canadians are reducing or eliminating their meat consumption and are embracing alternative protein options. In fact, Dalhousie University’s Agri-Food Analytics Lab 2019 year-end study showed that 31% of Canadians intended to eat more plant-based in 2020 and 42% said they planned to cook more in 2020 citing changing one’s diet as their motivation.
While animal welfare and the environment are both factors in the shift to more plant-based diets, health is also a big reason why people are reducing or eliminating their meat consumption. In fact, a recent study published by JAMA Internal Medicine found that a high-protein diet that relies heavily on plant-based sources was found to reduce a person’s risk for death from heart disease by 10 percent. Furthermore, the study found that substituting plant-based protein sources for eggs was found to reduce that risk by more than 20 percent.
For their 16 year study, the National Cancer Institute (NCI) researchers analyzed data from 416,104 adults in the U.S. National Institutes of Health-AARP Diet and Health study. The participants were observed from 1995 to 2011 and results were analyzed from October 2018 to April 2020. Overall, the study found that a higher intake of plant protein was associated with small reductions in risk of overall and cardiovascular disease mortality and provided evidence that dietary modification in choice of protein sources can have an influence on health and longevity.
If you’re looking to switch up your protein sources and get in on the benefits of plant-based protein, why not try out JUST Plant Egg when it makes its way to Canada later this year? Based in the US? JUST Egg is available in both pourable and frozen folded formats nationwide.
Images and video courtesy of JUST
