Dr. Praeger’s Sensible Foods, a plant-based frozen foods pioneer for over 25 years, has launched its first ad spot: Powered by Praeger’s.
The 30-second spot follows the Purely Sensible Hero Vegetables as they dominate the frozen food aisle and fight off nutritionally inferior foods. The spot aims to celebrate the power of plants and the key role they play in our health.
About Dr. Praeger’s Sensible Foods
Dr. Praeger’s is a family-run business that has been a pioneer in the vegetable-focused frozen food space for over 25 years. In 2019 the brand launched the first product in their Perfect meat-alternative line, the Perfect Burger, as they predicted trends for an increased interest and demand for clean, high-protein alternatives to meat. Dr. Praeger’s was at the height of the meat-alternative conversations with the likes of Impossible and Beyond Meat. While best known for cult favorites such as the California Veggie Burger and Kids Littles, Dr. Praeger’s offers a range of vegan, vegetarian, gluten free, soy free, Kosher and non-GMO food options including Oaties Oatmeal Dippin’ Sticks, Fish Taco Bites, Veggie Cakes and Breakfast Bowls.
