Makeena rewards consumers with cash back for shopping their favorite “brands for good”
Consumers are making more thoughtful, environmentally-friendly purchases than ever before. According to the The Natural Foods Merchandiser 2020 Natural Retail Market Overview Survey, overall natural retail sales hit $166 billion in 2019, and U.S. sales of organic goods surpassed $55 billion last year according to the Organic Trade Association. The NYU Stern Center for Sustainable Business also found in an analysis of consumer spending habits for 2020 that sustainability-marketed products are responsible for more than half of the growth in consumer-packaged goods (CPGs) from 2015 to 2019. Smart consumers earned a percentage of that spending back through the Makeena app. Makeena is the only B-Certified rewards app that incentivizes consumers with cash and freebies for purchasing healthy and eco-friendly products that are better for them and the planet.
Makeena is easy for consumers to use. Simply download the app, scan the barcodes of eligible purchased items, snap a photo of the sales receipt within seven days of purchase and submit. After review, purchases are rewarded with either points or cash back. Each brand offers different points and rewards including offers for free product and swag, in return for purchases or other activities like social media posts, testimonials, answering surveys, submitting photos of store displays and more. Once an account balance reaches $20 it can be cashed out through PayPal or Venmo.
Beyond rewards offered by particular brands, Makeena also rewards shoppers for making better purchases with limited time special offers for savings on certain products. For example, users can visit the “Redeem” section of the Makeena app to discover savings on various organic items that get switched out every week, for example, pineapple, shampoo, eyeliner, and toilet paper. Special offers can be added to a shopping list and once a matching item is purchased and a receipt is entered, cash is earned.
There are over 90 partner brands that are part of the Makeena community with more being added all the time. Brands benefit from working with Makeena by encouraging repeat purchases and receiving unparalleled real-time insights into consumer buying habits.
“Makeena was created as a way to bring together consumers and brands focused on “better” in a manner that is beneficial to both,” said Karen Frame, CEO of Makeena. “My personal interest in healthy eating and buying products that are better for you and the planet, paired with my background in grocery technology enabled me to develop this unique platform. I am excited to be able to use it as a tool to help more people make purchases that can help them and the planet and get rewarded for their choices.”
For more information, please visit www.makeena.com. Makeena is available for free for Apple and Android devices and can be downloaded from the app stores.
