Yesterday, market research expert Che Green and plant-based foods business leader David Benzaquen announced the launch of their new joint venture, Moonshot Collaborative. Moonshot Collaborative is the world’s first consumer research firm focused on gaining insights from plant-based and sustainability-minded shoppers.
With a carefully vetted audience of thousands of consumers, including vegetarians, vegans, flexitarians, meat reducers, eco-shoppers, health-conscious consumers and more, Moonshot Collaborative can help companies test assumptions to avoid mistakes, increase sales, and grow their brands.
According to co-founder David Benzaquen, “Throughout my years as a consultant, investor, and entrepreneur in the plant-based industry, I have seen a hunger for consumer research, but the options are extremely lacking. We know that consumers are clamoring for new plant-based products. With Moonshot Collaborative’s community of plant-based and sustainability-minded shoppers, companies can feel confident about what they offer.”
Moonshot Collaborative provides a range of quantitative and qualitative research services, including online surveys, virtual focus groups, consumer ethnographies, product home use testing, and more. The tools are aimed to help companies discover their ideal customers, and develop and validate their branding, messaging, product concepts, and more.
“For most plant-based companies, consumer research is cost-prohibitive and does not provide the depth of insights needed to make effective decisions,” said co-founder Che Green. “Moonshot Collaborative’s curated access to active plant-based buyers makes targeted research both accessible and economical for companies ranging from start-ups to those on the Fortune 500 list.”
Those wishing to learn more about Moonshot Collaborative’s services, and how to get their brands in the company’s first consumer omnibus survey, can visit www.moonshotcollaborative.com or reach out to Che Green at [email protected].
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Moonshot Collaborative LLC is the world’s first consumer research firm entirely focused on gathering insights from plant-based and sustainability-minded shoppers. Learn more at www.moonshotcollaborative.com.
David Benzaquen is the Founder and Managing Director of Mission: Plant LLC, a holding company advancing the plant-based foods industry with strategic investments and consulting services. Moonshot Collaborative is the first company launched by Mission: Plant, in partnership with market researcher Che Green. Prior to founding Mission: Plant, David served as Founder and CEO of PlantBased Solutions and of Ocean Hugger Foods, both of which he sold. Learn more about David and his business at www.missionplant.com.
Che Green is a 25-year market research veteran focused on sustainable and ethical consumerism, including plant-based foods. He has led research efforts for groups ranging from Fortune 50 companies to international nonprofits. His work has involved understanding consumers’ behavioral motivations and decision-making, and applying these insights to help companies expand their customer base and increase sales. His deep consumer research experience includes a range of quantitative (surveys, experiments), qualitative (focus groups, interviews), and mixed-method research.
