As Veganuary 2021 approaches and as more Americans turn to plant-based foods during the pandemic, Cool Beans® is on a mission to change the face of the plant-based frozen foods category in 2021 with a new take bean-based wraps.
While plant-based meats and dairy have captured a piece of America’s appetite for ‘meat-less’ foods, the bean has also been having its moment. Affordable, and packed with protein and fiber,the consumption of legumes such as beans and lentils in the US has increased by 73%.
Not only are grocery stores now carrying bean-based flours, meats, and pastas, but beans are now filling a space in the frozen food section too.
“In the past, most options for frozen, plant-based wraps have been filled with highly processed ingredients,” says Mayoras. “We want consumers to experience convenient, great-tasting plant-based foods where they can see and taste whole beans, rice and vegetables and reap the nutritional benefits. Our Cool Beans wraps draw flavor inspiration from around the globe, serving up exciting, new flavors.”
Full of vegan protein, fiber and nutrients, the whole food ingredients in Cool Beans frozen wraps are partially pre-cooked and then individually wrapped in an innovative cold-blend process. Consumers finish the cooking process while heating them up in their microwaves or toaster ovens. Minimally processed and with ‘clean’ ingredients, Cool Beans wraps are Non-GMO, gluten free, dairy-free, soy-free and egg-free.
Cool Beans delicious varieties include:
- Moroccan Gold – Inspired by outdoor spice markets, this wrap weaves a unique tapestry of bold flavors with a distinctive texture.
- Spicy Chipotle – Like the heat of the Mexican sun, this wrap offers a bold kick of poblano chili peppers and a flavorful mix of veggies.
- Tikka Masala – A nod to India’s diverse culture, this wrap blends traditional Indian-style spices with coconut milk for a rich and aromatic flavor that is both sweet and peppery
Cool Beans can be found in the frozen food section in 640 stores nationwide, including all 344 Sprouts Farmers Market locations and at popular Midwest retailers such as Plum Market, Hy-Vee and Dierbergs. To learn more visit https://www.eatcoolbeans.com/
