Available now via Holland & Barrett and CRAVE’s nationwide online shop
Startup indulgent vegan and free-from snack brand, CRAVE, has launched a duo of rice milk chocolate bars.
The first kind of vegan chocolate bar that makes taste and toppings the star of the show, the range includes:
- Kitchen Sink: rice milk chocolate bar covered with salted fudge, raisins, honeycomb, cornflakes and biscuit crumbs
- Rocky Road: rice milk chocolate bar topped with marshmallows, raisins and biscuit crumbs
The chocolate is made with Cocoa Horizons certified and sustainably sourced cocoa, and is free from gluten and, lactose so they can be enjoyed by those with intolerances.
Robert Brice, Founder of CRAVE comments: “It’s obvious the plant-based movement is here to stay, but I found myself getting frustrated by the limited vegan and free-from products in the market that actually taste normal and can match mainstream options. Rather than take away flavour, we’re all about adding as much as possible, so you’ll find a whole load of toppings on our chocolate bars to appeal to a wide target of consumers who don’t want to compromise on taste.”CRAVE Kitchen Sink and CRAVE Rocky Road rice milk-based chocolate bars are available now at Holland & Barret and nationwide via CRAVE’s online shop at www.cravefreefrom.co.uk (90g bar, RRP £3).
Aout CRAVE
CRAVE is founded by trained chef and food expert, Robert Brice, who runs a food consultancy that works with all major UK retailers, specialising in New Product Development and Technical having previously worked at Sainsbury’s, M&S, and Tesco, and was head of development at Co-op, successfully launching vegan brand GRO.
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Brice gained insight for an opportunity for growth in the plant-based and free-from categories for creating everyday vegan snacks that taste delicious whether you are vegan or have allergies or not.
