The Clean Label Nut Butter & Snack Brand Has Raised $1 Million Ahead of the Series A Funding Launch
Charlotte, NC; March 23, 2020 – Today Abby’s Better, a female-owned and family-operated clean label nut butter and snack brand, announces professional basketball player Kevin Love and supermodel Kate Bock as investors. In addition, Abby’s Better has raised $1 million in seed round ahead of Series A funding launch.
Since 2015, founder Abby Kircher has been dedicated to creating healthy ways of snacking without sacrificing taste. Abby’s Better offers unique flavors that are all gluten-free, peanut-free, paleo, and plant-based. Almost all nut butters and snack bites contain five or fewer ingredients and are sweetened with fruits or honey instead of artificial sweeteners.
Abby’s Better has grown 600% year over year and will use the proceeds of the private round of funding to build further brand awareness through increased marketing and to further scale national distribution.
“I started Abby’s Better when I was 15 years old because I noticed the lack in variety of nut butter and healthy snack options that were both flavorful and nutritious,” says founder and CEO Abby Kircher. “We have an incredibly strong team overseeing sales, marketing, and logistics. With our team fully controlling our manufacturing and packaging, we can continue to scale and meet the demands of our fast-growing audience, perfectly positioning our company to capture significant market share.”
As for the new Abby’s Better investors, Love and Bock discovered Abby’s Better when looking for different nut butter options for their healthy lifestyle, and were attracted by the ingredients, consistency and flavor.
“Impressed by the company that Abby has built, and the products her team has brought to market, I’m excited to work with a food brand that leads with both taste and natural ingredients, along with Abby’s own strong entrepreneurial spirit,” said Love.
“I’ve always been passionate about clean, healthy eating and that’s why I’m an advocate for Abby’s Better products,” said Bock. “There are so many delicious products to choose from, but the Coffee Almond Butter is my absolute favorite. As an entrepreneur, I’m excited to include this brand in my portfolio.”
Abby’s Better can be found in grocery and big box stores throughout North Carolina, South Carolina, Tennessee, Georgia, Florida, Virginia, Indiana, Ohio, Pennsylvania, New York and Massachusetts. All Abby’s Better products can also now be purchased online at AbbysBetter.com for nationwide shipping.
Please visit AbbysBetter.com for the most up-to-date listing of retail locations. For the latest updates and recipe inspiration, follow @AbbysBetter on Instagram and Facebook.
