Cult-favorite brand, Alfred Coffee is excited to celebrate its 10-year anniversary this
week!
“When I opened the first Alfred on iconic Melrose Place, I never thought it more than a single cafe where the local neighborhood could congregate and drink solid coffee in a cool, vibey atmosphere,” said Founder, Josh Zad. “Never did I imagine that was just the beginning of the Alfred odyssey. In the years since that first cafe, Alfred has grown beyond my wildest dreams, expanding to 16 locations across my hometown of LA, and more in the Bay Area, Austin, Japan and the Middle East. It has been an incredible journey so far, and we owe a huge thanks to our faithful customers whose continued support of Alfred propels me forward personally to do better and constantly tweak — every day.”
“Looking to the future, we plan to reach 40 locations by 2025, launch our first-ever customer loyalty program, and debut a highly requested sugar-free version of our world famous vanilla syrup. And of course we look forward to continuing to serve the best coffee to our amazing LA community (and beyond) for many years to come. Cheers to another 10 years of memories.”
In honor of the 10th anniversary, Alfred Coffee is unveiling the new Alfred Signature Menu. Here to stay forever, the Alfred Signature Menu is a curated collection of Alfred’s greatest hits – their World Famous Vanilla Latte, O.G. Chagaccino and the coveted season special, Lavender Latte – as well as three brand-new, out-of-the-box drinks – Matchaga (matcha with functional mushrooms), Alfred Bolt (a crisp clean energy drink), and Alfred Boost (a plant protein shake).
Alfred Coffee is hosting its biggest giveaway ever. To enter the Golden Giveaway, customers can scan the QR code on the back of the anniversary coffee sleeve for a chance to win an assortment of prizes, including a $5,000 Gift Card (will be one-of-a-kind gold gift card). Customers can enter starting March 20th through March 29th, one entry per person.
Additionally, Alfred Coffee has launched a limited-edition Anniversary Coffee Blend ($20) – perfect for sipping, savoring and reminiscing. Only available for a short time, so don’t miss out on the chance to taste the best of the best and own a piece of the brand’s history.
About Alfred Coffee
Alfred Coffee was founded by entrepreneur Josh Zad on iconic Melrose Place in early 2013. From the start, Alfred became a cult-favorite brand, building a passionate following through an emphasis on bar-raising drinks, eye-catching designs and top-notch customer service. At Alfred, we go beyond classic coffee drinks, offering specialty beverages like Chagaccino, boba, and matcha, plus inventive, limited-edition specials like our Lavender Latte, Maple Bourbon Cold Brew and Coconut Date Shake.
For each new cafe, we draw design inspiration from the surrounding neighborhood, while signature elements like our World Famous Iced Vanilla Latte and trademarked tagline “But First, Coffee.” remain steadfast throughout. Alfred currently boasts over 20 locations across Los Angeles, Austin, San Francisco and the Middle East, with more coming soon!
Visit www.alfred.la to learn more.
