Amazon Prime Video Joins The Tailgate Tour, Kicking Off College Football Season With a Series of “Better For You” Tailgates for College Students Across the Country

Prime Video will participate alongside Beyond Meat and Poppi to offer a one-of-a-kind tailgate experience across the country as part of The Tailgate Tour

CULVER CITY, California—September 9, 2021—Amazon Prime Video is hitting the road and celebrating the college football season by participating in the largest and longest-running fan experience in college sports, The Tailgate Tour, alongside plant-based meat brand Beyond Meat and prebiotic soda company Poppi, to give fans in college towns across the country a one-of-a-kind, socially conscious tailgate experience that promotes better living—for both attendees and the planet.

Starting September 11, students on 13 campuses across the country will be able to enjoy themed activation spaces showcasing select Amazon Originals, charging stations, and food and refreshments from Poppi and Beyond Meat.

Some of the Prime Video titles that will be showcased within the tailgate experience are fan favorites like The Boys, The Wilds, INVINCIBLE, and Making the Cut, as well as the highly anticipated new series I Know What You Did Last Summer, which premieres October 15. There will be numerous photo opportunities available for attendees, including one celebrating the hit series The Boys, where students can poke their head through Homelander’s mouth. 

“We are thrilled to be kicking off an activation of this caliber with The Tailgate Tour, alongside Poppi and Beyond Meat, who are helping to create a more socially sustainable planet with their products,” says Jennifer Verdick, head of Promotion and Partnerships, Amazon Studios. “We are looking forward to partaking in the college football season with this one-of-a-kind tour.”

Products from Poppi and Beyond Meat will be available to sample at the activations, including sodas in Strawberry Lemon, Raspberry Rose, Orange, Watermelon, and Grapefruit, and  Beyond Meat’s fan-favorite Beyond Sausages which are packed with delicious flavor and offer more protein and iron along with less total and saturated fat than traditional pork sausages. The nutritious plant-based sausages are seasoned to perfection and made without GMOs, soy or gluten. 

“Beyond Meat is a great-tasting, better-for-you and sustainable plant-based option to upgrade your tailgate,” said Lauren Castillon, Senior Brand Manager, Beyond Meat. “We know younger consumers are more socially conscious of their everyday choices—like their choice of protein—than previous generations, so we’re thrilled to sample Beyond Meat at select campuses across the country.”

Amazon Prime Video and the participating brands will be onsite at the following campuses:

●      Washington vs. Michigan on September 11

●      Alabama vs. Florida on September 18

●      West Virginia vs. Oklahoma on September 25

●      Auburn vs. Louisiana State on October 2

●      Georgia vs. Auburn on October 9

●      Oklahoma State vs. Texas on October 16

●      Houston vs. East Carolina on October 23

●      Georgia vs. Florida on October 30

●      North Carolina State vs. Florida State on November 6

●      Texas A&M vs. Mississippi on November 13

●      Michigan State vs. Ohio State on November 20

●      Vanderbilt vs. Tennessee on November 27

●      ACC Football Championship Game in Charlotte, North Carolina on December 4