In a huge move for Australia’s most beloved Natural brand Sukin, the vegan and cruelty-free skincare brand will roll out to 2,000 Walmart stores beginning in December. Prior to this major addition to its distribution, the brand was sold on its own website, Sprouts, and select Target stores. Now, with the expansion into Walmart, the global leader in clean beauty will mainstream truly authentic natural skincare for the masses.
“This is a big leap in the U.S. for Sukin, and one we’re happy and prepared to take,” said Doug Hosking, President, Americas, BWX Ltd., the brand’s parent company. “By aligning with this legendary American retailer, we’re introducing Sukin to a much wider potential customer base. It’s an exciting new chapter, one we know will fuel both growth and exposure.”
Launched in Australia in 2007, and introduced in the U.S. in 2018, Sukin was far ahead of the “clean curve” that has gained so much traction in the past few years. With an extensive “No” list, a commitment to recyclable packaging and carbon neutrality, and a pledge to protect the reefs that surround its native land, the brand has led the way in what it truly means to be an eco-conscious beauty company.
Encompassing a wide range of products for face, hands, body, and hair, the unisex range boasts a number of bestsellers, including its beloved Signature collection launching in Walmart. The alcohol-free Signature Hydrating Mist Toner, an award-winning celebrity favorite, is so popular that there’s one sold every 40 seconds.
With so many options for meeting a multitude of skin concerns, and a new alliance with Walmart, Sukin Naturals is poised for major American impact.
