Notorious Nooch Co, the UK’s first naturally flavoured nutritional yeast, launched to pack a punch for plant-based diets. With fellow newcomers Wicked Healthy Nooch and BOSH! Nooch!, the popularity of Nooch is on the rise and the trend is growing.
Notorious Nooch Co. has launched the UK’s first ever, naturally flavoured nutritional yeast. The brand’s mission is to make it easier, tastier and more fun to rethink meat and dairy, so they have launched with Smokey Bacon and Cheesy Immature flavours. Whilst other deactivated yeast might claim the nutty, savoury flavour that has made nutritional yeast a plant-based essential for some time, this lack of category innovation spurred the adventurous, flavour-focused team behind Notorious Nooch Co. into action.
The two notoriously delicious flavours deliver a ‘big on flavour, small on ingredients’ approach. Cheesy Immature and Smoky Bacon have been created by toasting yeast flakes to bring out their natural intensity, with both containing fewer than five (all natural) ingredients. Flexible and versatile, Notorious Nooch Co.’s naturally flavoured nutritional yeasts flakes can be sprinkled onto practically anything, from pizzas and pastas, to greens and popcorn. The opportunities are endless, and even the smallest sprinkle can pack a punch.
Both tongue tantalising flavours are available from £3.99 for a 100g pack,from NotoriousNooch.co, YoungVegans Superstore and Amazon (with more stockists to be announced soon). Notorious Nooch is gluten-free, GMO-free, soy-free, meat-free, dairy-free, organic and natural. They are certified by the VeganSociety and Kosher by KLBD.
Steven Wildish, Co-Founder of Notorious Nooch Co. and author of How To Vegan (Penguin Books) said, “On my own journey to becoming vegan, I loved trying out new tricks to recreate the food I loved as a kid. For years a big part of adding a cheesy flavour to vegan meals has been to use nutritional yeast… but it never quite satisfied the craving.” According to the Vegan Society, 12 million people will follow a meat-free diet this year, and one quarter of Brits will identify as a vegan or vegetarian by 2025. Shopper interest in plant-based foods grew by 20% in 2020.
Notorious Nooch Co. is natural flavour sensation for anyone making the switch.
