Co-Founders Cameron Diaz and Katherine Power Launch Direct-to-Consumer Program
LOS ANGELES (March 8, 2021) – Today, the clean and transparent wine brand Avaline, co-founded by Cameron Diaz (Wellness author: The Body Book, The Longevity Book) and Katherine Power (Who What Wear, Versed Skincare, Merit), announces a highly-requested direct-to-consumer (DTC) program which will make their range of clean, delicious wines even more accessible and easy-to-shop. The announcement aligns with Avaline’s commitment to supporting women in wine through an integrated partnership with the Lift Collective, an organization that advocates for positive change in the wine industry through the advancement of diversity, equity and inclusion. Throughout March, Avaline will donate 2% of DTC sales to the group.
With the new DTC offering, shoppers can now purchase the full portfolio directly from drinkavaline.com. While Avaline is already broadly distributed in over 2,500 stores nationwide, fans of the brand who do not have access to Avaline at a store nearby continue to request online availability. The Avaline community will now have access to exclusive and early new product releases and online bundles like The Essentials (Red, White & Rosé). All of Avaline’s wines are transparently produced with organic grapes, vegan-friendly and free of ingredients like colors, concentrates, and unnecessary sugars.
“Throughout this incredible year of growth for Avaline, the number one request we got from our community was to launch a direct-to-consumer option on our site. Cameron and I are so proud to finally bring this need to life! We can’t wait to share our gratitude directly with our loyal community for making this successful year possible,” says Katherine.
“Our shared goal since Avaline’s inception was to make clean wine more accessible and this new program allows us to do that. As we continue to grow, we want to lift other women in the industry and help jump-start their careers in wine,” adds Cameron.
Coinciding with the DTC launch and International Women’s Day (3/8), Avaline is partnering with the Lift Collective to support women in the wine industry. This partnership will include sponsoring their upcoming Lift Collective Virtual Conference on March 23rd and 24th (tickets available here) as well as the creation of Avaline Scholarships, which provides funds and mentorship opportunities with the Avaline team, all with the goal of accelerating the growth of female-founded brands in the wine industry. Current and aspiring entrepreneurial candidates can apply online (here).
Avaline’s line-up includes four clean, delicious wines with more to come. Cameron’s favorite is Avaline Red, a French wine with hints of cherry and a touch of spice perfect for any season. Made for easy-drinking, Avaline White is a dry Spanish wine with a touch of citrus and a crisp, fresh finish. Avaline Rosé, a favorite of Katherine’s, comes from Provence and features notes of melon and zest. The newest member of the family, Avaline Sparkling, is a dry yet refreshing bubbly wine from Spain, made for toasting the everyday.
For more information on Avaline, please visit www.drinkavaline.com.
