Better Nature, an innovative tempeh brand, has launched a nationwide initiative to help support those in need during the COVID-19 crisis. The company is sending out 15 free Tempeh Care Packs per week to those who are vulnerable, self-isolating or feeling the financial strain.
Tempeh, (pronounced Tem-pay) is a fermented, plant-based food originating from Indonesia. It’s super high in protein, high in fiber and low in saturated fat. It’s packed with a range of micronutrients and is great for the gut.
CEO & Co-Founder Christopher Kong shares, “We want to inspire consumers to eat more vegan and now is the best time to experiment with new foods while at home. With all of the negative news, the world needs some positive news, so we hope to spread kindness and happiness with those that need it most now. We are looking to help those in isolation due to the Corona Virus specifically in their time of need”.
Better Nature is asking their followers to nominate those, including themselves, who have been significantly affected by the Coronavirus. Each week, the first 15 nominees will receive a free Tempeh Care Pack worth up to £16. Packs will include four tempeh products, a card with recycling and recipe tips as well as a handwritten, personalized note from Better Nature and the name of the person that nominated them. Each pack contains enough tempeh for eight meals and each packet of tempeh can last for at least ten days.
The first Tempeh Care Packs were sent out last week and already the team has received many heart-warming nominations from those making sure their self-isolating grandparents are eating well to those who just want someone to know they are thinking of them at this difficult time.
Elin Roberts, Co-Founder and Head of Marketing at Better Nature comments, “At Better Nature, we’re all devastated by the impact Coronavirus has had on so many members of society. Beyond the fear of the virus itself has come the economic impact. Many are suffering from increased anxiety about where or how they might get their next meal, which hasn’t been helped by all the panic buying.
We want to do what we can and spread some much-needed joy and positivity by providing people with a nutritious and easy-to-cook protein source to help cheer them up. Our Tempeh Care Packs will give them some inspiration in the kitchen, perhaps teaching them something new as well as keeping them nourished during this difficult time.”
Better Nature will continue sending out free packs on a first come first served basis for the next four weeks. The last pack will be sent out on 17th April. In doing so, the company aims to help at least 75 households.
Roberts continues, “We were so touched by people’s stories and struggles and are so happy we can help them in some small way. We’ve already received some feedback for the packs, with people saying they can’t even explain the happiness it’s brought them and that it gives them hope in the future that currently feels so uncertain.”On top of the Tempeh Care Packs, Better Nature will be partnering with freelancers who have lost a big chunk of their income due to the virus, to offer virtual mindfulness, breathing and exercise classes on their Instagram page @betternature_ as well as a 10% discount code TAKEADEEPBREATH for their online store.
