The launch represents a mutual commitment to increasing accessibility to better-for-you products by making it even more convenient for consumers to incorporate delicious, nutritious and sustainable plant-based meat options into their daily diets
Beyond Meat, Inc. and Rite Aid announced today the introduction of the Beyond Burger® and Beyond Meatballs® at approximately 2,000 stores nationwide. With this roll out, Beyond Meat continues to strengthen its category leadership by increasing the accessibility of delicious and nutritious plant-based meat options to even more consumers.
“Our goal is to make plant-based meat available to consumers, wherever they shop. With convenience being key for meal prep, we’re making it easier than ever to incorporate Beyond Meat into your next meal by offering our products at Rite Aid locations nationwide,” said Deanna Jurgens, Chief Growth Officer, Beyond Meat. “Expanding our presence across retail channels, including drugstores, is a natural next step as we aim to bring nutritious and sustainable plant-based protein to even more communities across the country.”
“We are proud to partner with Beyond Meat to provide our customers with additional healthy food options,” said Erik Keptner, Chief Marketing and Merchandising Officer at Rite Aid. “By offering the Beyond Burger and Beyond Meatballs across the vast majority of our stores, we are catering to our consumers’ growing demand for products that support their lifestyle.”
The Beyond Burger sizzles and satisfies like a traditional burger while offering strong nutritional upsides, including: 35% less total and saturated fat than 80/20 ground beef, fewer calories, and no cholesterol, antibiotics, or hormones. It also offers an impressive 20g of protein per serving, derived from peas and brown rice. Beyond Meatballs come conveniently pre-rolled and pre-seasoned with a signature blend of Italian spices and offer 30% less saturated fat and sodium than a leading brand of animal-based Italian-style meatballs. Like all Beyond Meat products, the Beyond Burger and Beyond Meatballs are made with simple, non-GMO plant-based ingredients and have no soy or gluten.
The Beyond Burger 2-pack and Beyond Meatballs 12-pack at Rite Aid can be found in the frozen aisle. Beyond Meat’s portfolio of delicious plant-based beef, pork, and poultry products can be found at major retailers across the country. Visit the store locator to find Beyond Meat near you.
