Beyond Meat, a leader in plant-based meat, and the National Basketball Players Association (NBPA), the union representing current NBA players, are thrilled to announce their collaboration on the release of GO BEYOND THE BUZZER: A PLANT-BASED COOKBOOK INSPIRED BY NBPA MEMBERS.
The cookbook features players’ favorite plant-based recipes inspired by their go-to pre-game and post-game meals with contributions from your favorite NBA athletes—like Cade Cunningham, Kyrie Irving and DeAndre Jordan—highlighting the clean, simple ingredients and incredible versatility that plant-based cooking can offer.
These dishes are designed to inspire your own culinary journey—whether you’re a professional athlete or just looking to eat healthier, Beyond Meat makes it easy to craft meals that satisfy without compromise. For example:
- On the search for a hearty and delicious pre-game meal? Try Josh Hart’s Beyond Hart Burrito, featuring our crave-worthy and heart-healthy Beyond Steak!
- Need an after-practice dinner the kids will love that you can also feel good about? Damian Lillard’s Vegan Sloppy Joe is the recipe for you!
- Looking to spice it up? Jalen Brunson’s Spicy Rigatoni delivers heat and flavor!
Fans, chefs and plant-based eaters alike may download the GO BEYOND THE BUZZER cookbook for FREE online beginning February 12. Hard copy collectibles of the cookbook are available exclusively at the NBPA Brotherhood Deli-themed food truck during All-Star Weekend at SPARK Social SF is San Francisco’s Mission Bay neighborhood.
In tandem with All-Star Weekend, Beyond Meat, Inc. (Beyond Meat), a leader in plant-based meat, will provide delicious, plant-based menu options at the National Basketball Players Association’s (NBPA) fan celebration at Spark Social in San Francisco’s Mission Bay neighborhood from Friday, March 14 through Sunday, February 16.
The celebration will feature an NBPA Brotherhood Deli themed food truck at Spark Social, providing all attendees with a taste of New York during daily happy hours from 3-5pm. Fans will have access to unique menu options powered by Beyond Meat inspired by NBPA members, including Jalen Brunson, Kyrie Irving and Damian Lillard, such as:
- Brunson Burger NY Chopped Cheese
- Seared and chopped Beyond Beef (plant-based ground)
- Kyrie’s Classic Beyond Burger
- Beyond Burger (plant-based patty)
- Dame Time Nachos
- Seared Beyond Steak (plant-based seared tips)
Timed to All-Star Weekend, Beyond Meat will also be releasing a free, downloadable plant-powered cookbook created in collaboration with the NBPA, titled GO BEYOND THE BUZZER: A Plant-Based Cookbook Inspired by the NBPA Members, launching online February 12. The first 100 happy hour guests each day will receive a free collectible copy of GO BEYOND THE BUZZER.
Follow us on social for more updates!
WHEN: Friday, February 14 – Sunday, February 16 from 3-5pm
WHERE: SPARK Social – 1379 4th St, San Francisco, CA 94158 (Parklab Gardens side)
ABOUT
BEYOND
MEAT: Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat, on Facebook, Instagram, Threads, X and LinkedIn.
