Label Insight’s recent report found 64% of online shoppers are making purchases for a diet (e.g. vegan, vegetarian), either for themselves or for other household members, further indicating a growing demand for retailers and brands to accurately meet the needs of consumers that fall into certain lifestyle categories.
The team also went ahead and pulled the most recent data from Q4 2020 which identified how consumers are searching for plant-based products and what products are most popular on Amazon.
Main search terms used to describe plant-based products (coupled with alternative meat-based names (e.g. burger, sausage, chicken):
- 25% quarterly growth in consumer searches for “vegan” products across all alternative meat-based products (vegan burgers, sausage, chicken, ground beef)
- 113,262 consumer searches on Amazon in Q4 2020
- 35% increase in searches from Q3 to Q4 2020 for “black bean” products
- 8,010 consumer searches on Amazon in Q4 2020
- 8,010 consumer searches on Amazon in Q4 2020
- When searching for plant-based products, the most popular search terms were “veggie,” “vegetarian” and “plant-based”
- 56,847 consumer searches for “veggie” products on Amazon in Q4 2020
- 33,110 consumer searches for “vegetarian” products on Amazon in Q4 2020
- 2,250 consumer searches for “plant-based” products on Amazon in Q4 2020
Key trending search terms related to plant-based products:
- Vegan jerky
- Vegan meatballs
- Vegan chicken
- Vegetarian chicken nuggets
- Vegan turkey
- Seitan vegan meat
- Black bean burger and spicy black bean burger
Most popular plant-based products (by brand) based on consumer searches across Amazon:
- beyond burgers patties
- beyond meat italian sausage
- beyond sausage hot italian
- dr praegers veggie burgers
- morningstar sausage patties
- primal vegan jerky
- chipotle black bean burger morning star
- boca burgers original vegan
- amy’s veggie burger
- hillarys veggie burger
- 365 (various products)
- louisville vegan jerky
- big franks vegetarian hot dogs
- tofurky deli slices
- beyond burger plant based burger
