VANCOUVER, BRITISH COLUMBIA, CANADA (unceded traditional territories of the Musqueam, Squamish, and Tsleil-Waututh Nations) – Vegan author Sandra Nomoto has written Vegan Marketing Success Stories, the world’s first book to highlight the marketing tactics of today’s vegan businesses. With 47 contributors and dozens of other vegan companies mentioned as examples, the non-fiction book shares how on- and off-line tactics contribute to a cohesive strategy and topical issues that few marketing books are talking about: the importance of diversity and inclusion, what vegan businesses did to weather the pandemic, and how some have transitioned to becoming vegan.
“In 2021, I researched whether there was a book about marketing for the vegan industry. When I discovered one didn’t exist, I knew I had to publish it,” says Nomoto, a vegan content writer and editor since 2020 who operates as The Content Doctor. She continues: “This book would not have been possible without the stories of the 47 contributors and other vegan companies around the world.”
Contributors include executives of Benji Vegan Gourmet, Blue Tribe, Goddess Garden, Immaculate Vegan, Remeant, Vegan Business Tribe, Vegans, Baby, Vegan Supply, and We Animals Media.
Other companies and individuals featured in Vegan Marketing Success Stories include Alpha Foods, Alpro, Atlas Monroe, Bad Manners, Heather Landex, Mid-Day Squares, NutritionFacts.org, Switch4Good, The Body Shop, THIS, and VFC.
The book is endorsed by Victoria Moran, Chief Compassion Officer of Main Street Vegan Academy, Erik Amundson, Co-Founder of Vevolution, Claire Smith, vegan entrepreneur and impact investor at Beyond Investing, Katrina Fox, Founder of Vegan Business Media and author of Vegan Ventures, and Stephanie Redcross West, Managing Director of Vegan Mainstream, among others.
The ebook and print versions are available on Lulu.com’s bookstore, with the audiobook available on Audible and iTunes. Sandra Nomoto will also sell signed copies on her website, sandranomoto.com, and at select events.
About the Author
At twenty-five, Sandra Nomoto (née Garcia) founded Conscious Public Relations Inc., an award-winning virtual agency that is certified as a B Corporation. After a decade in business, she authored and self-published The Only Public Relations Guide You’ll Ever Need in 2019. Living vegan since 2018, Nomoto is now a content writer and editor for vegan businesses that also help vegan and spiritual non-fiction authors. She aspires to eat vegan food around the world and blog about it and lives in East Vancouver, Canada with her husband.
