Female founded B-Corp unveils new product line that protects valuables in public and private life
LOS ANGELES — CITIZEN HYDE, a first-of-its-kind company focused on creating secure and stylish product solutions for people on the go, is pleased to announce its official launch. The initial product line features a variety of designer bags for all genders that lock like a safe, pairing sophistication and style with functional security, privacy, and convenience.
As the world returns to pre-pandemic levels of traveling, watching live music, attending live events, commuting on public transportation and/or sharing public space, the reality is that more phones, wallets, keys and other HYDABLES are going missing in these moments. Even in the comfort of one’s own home, there are certain items we would rather keep locked up and secure, whether from children or simply to keep private things private.
“We launched CITIZEN HYDE to address an unmet need in the marketplace, an easily portable, stylish and secure solution for concealing and protecting valuables of different types,” said Annie Krasnow, co-founder. “These bags hide phones, wallets, cash, plant-based recreational and medicinal products – the list goes on. We believe that citizens should enjoy the peace of mind that our bags bring to the table without sacrificing modern design, giving them something secure that they are proud to wear.”
As a registered B-Corp, CITIZEN HYDE pledges to donate a portion of proceeds from every purchase to support community non-profit organizations focused on human rights, equality and healthcare.
“Our bags address a practicality issue – keep your stuff secure – and also a safety issue – keep key items away from those who should not have access,” said Suzie Weidling, co-founder. “Kids, pets, in-laws…stay out of my stash. Our secure lockable bags are odor-proof and feature hidden pockets and compartments to keep your personals away from unwanted hands.”
The CITIZEN HYDE online shop is now open for business, and their featured bags have been provided to various artists, influencers, athletes and entertainers. The CITIZEN HYDE product collection also includes other accessories that fall under the category of HYDING, such as Pocket Rocket Vibrators that fit discreetly in the hidden pockets, candles that pair with and conceal recreational consumption, passport wallets to hold your ID while locked inside and carry-all totes featuring a hidden pocket. All CITIZEN HYDE products are crafted using premium, high-quality vegan materials.
CITIZEN HYDE has completed a seed round of funding and will be exploring a Series-A capital raise in 2023.
CITIZEN HYDE was launched in 2023 by Co-founders Annie Krasnow and Suzie Weidling, following a quest that spanned years to find portable, stylish and secure solutions for storing and carrying their important personal items and plant medicine. Unable to find products that met their standards, the duo teamed up to create CITIZEN HYDE, a line of lockable bags & concealable accessories that seamlessly pair sophistication & style with discreet security features. Inspired by the designer staples from their very own wardrobes, every CITIZEN HYDE product is crafted using premium, high quality vegan materials & designed for versatility in classic colorways. Their mantra is to only design & sell products they want to use themselves, so everyone can HYDE the things they care about most in a proud & stylish way. CITIZEN HYDE products are intentionally & inclusively designed for all.
Visit the website and online store at: www.CITIZENHYDE.com to stay up-to-date on the latest company news and updates. Happy HYDING!
