Biotech startup Because Animals is making massive strides with their new pioneering Mouse Cookie for cats called Harmless Hunt™. These feline-approved treats will feature the world’s first cultured meat for companion animals and the first cookie for cats with their native protein source- mice. If you thought it couldn’t get better, no mouse was harmed in the cultured meat production!
“Cats evolved as predatory animals, with their food sources being mice, rats, rabbits, lizards, and insects,” says CEO and Co-Founder Shannon Falconer. “Although chicken, beef, and fish are the main sources of meat in pet foods, studies have shown that these proteins are also among the leading food allergens in cats and dogs.” Conventional companion animal foods use these protein sources as they are already being produced for human consumption. However, the meats that end up in dog and cat food are typically not fit for human consumption and are of poor quality.
Because Animals was founded in 2016 by Dr. Shannon Falconer and Joshua Errett with a mission to take animals out of the supply chain for companion animal food. The industry is currently reliant on animal agriculture, which is responsible for the slaughter of trillions of animals- land and sea combined, levying an enormous burden on our planet. Instead, Because Animals seeks to harness the technological and scientific advances of our time to create “safer, healthier foods and treats for cats and dogs.”
Your feline companion’s new favorite treat is a scrumptious and nutritious blend of cultured mouse meat, umami-packed tempeh, miso, and nutritional yeast, sunflower seeds, and flaxseeds for omega fatty acids, a healthy dose of fiber from pumpkin puree, and more!
The official unveiling of the Harmless Hunt™ Mouse Cookies for Cats occurred this week in Las Vegas at SuperZoo– one of the largest pet trade shows in the world. Way to make a grand cultured meat debut! We can best bet that there is a lot more to come from the innovative squad. If you want to be among the first to get your hands on these revolutionary cookies, sign up to pre-order for retail or as a direct customer.
Images: Because Animals Instagram and Website
