DoorDash has announced that Pinky Cole, Owner and Founder of the popular Atlanta-based vegan hamburger chain Slutty Vegan, will serve as the new Chief Restaurant Advisor. For the next year, Cole will serve in an integrated advisory role and as a “Voice of the Industry”, providing a local operator perspective into key conversations at DoorDash.
“Pinky’s ambitious entrepreneurial mindset for expanding her restaurant empire, coupled with her love for connecting with the communities she operates within through the Pinky Cole Foundation, makes her an ideal operator to assume the role of Chief Restaurant Advisor,” said Tom Pickett, Chief Revenue Officer at DoorDash. “We’re confident that Pinky’s experience scaling Slutty Vegan from a ghost kitchen to a food truck to multiple brick and mortar locations will bring an invaluable perspective to our company – especially as we continue to see the resilient nature and entrepreneurial spirit of the industry.”
In its sophomore year, the Chief Restaurant Advisor role will now also include a “Speed Dial”, wherein select DoorDash leaders will be able to speak directly with Cole about hot button industry topics in real-time. Cole will also host industry roundtables, attend strategy meetings, and provide feedback on products and services that have yet to be rolled out broadly to restaurant partners.
“Before beginning Slutty Vegan, I worked as a Dasher in Los Angeles – so serving as Chief Restaurant Advisor is a full-circle moment for me,” said Cole. “Putting the pandemic aside, the restaurant industry is unpredictable. I’m excited to get to work with DoorDash to ensure restaurants will have appropriate resources to succeed regardless of the hand that’s dealt. Being a restaurateur is by far one of the most difficult jobs I’ve ever had. But through experience I have learned to maneuver through this industry in a way that allows me to connect with the customer to identify what they like and what they don’t like. I am thrilled to be able to use this expertise to support the DoorDash team in decision making that will ultimately help this organization better connect with the people.”
Visit sluttyveganatl.com to learn more about Slutty Vegan.
