We’re celebrating International Women’s Month with our current favorite crunchy snack – Bohana® co-founded by two women, Priyal Bhartia and Nadine Habayeb (who received two offers on ABC’s Shark Tank!)
Bohana is reinventing an ancient Indian superfood for adventurous and wellness-minded consumers… popped water lily seeds! The micronutrient-rich seeds are sustainably cultivated through a direct partnership with farmers in Bihar, India, then air popped and seasoned to achieve a light, but flavor-packed, crunch.
As practitioners of the Ayurvedic lifestyle, Boston based Nadine and Priyal are on a mission to continue to introduce Americans to the nutritious and balancing properties of water lily seeds. Founded thousands of years ago, Ayurveda is a holistic life-science that believes every individual is unique and no one particular diet or lifestyle works for everyone. In an age where consumers are faced with more diet choices and fads than ever, this means listening to your body and doing what works for you.
Founded in 2018, Bohana® is a free spirited snacking™ brand that believes in listening to your body and doing what works for you. Bohana is the first brand to introduce air-popped water lily seeds, an ancient Ayurvedic ingredient to the US market. Bohana is a women founded and led, Boston based company co-founded by Nadine Habayeb & Priyal Bhartia.As self-proclaimed spiritual junkies, curious to learn about some of the world’s most ancient practices and traditional superfoods. On this journey, Co-Founder and COO Priyal Bhartia went back to her Indian roots and rediscovered her childhood snack – Popped Water Lily seeds. When Priyal introduced this puffed super snack to Co-Founder and CEO Nadine Habayeb, she was hooked and made it her go-to snack too! The dynamic duo never looked back and vowed to bring this ancient super snack to free spirit snackers everywhere. In 2020, Nadine appeared on ABC’s Shark Tank and secured two offers from sharks and unanimous praise for Bohana’s snacks.Nadine and Priyal knew they were the right team to bring this snack to market because of their unique but complementary backgrounds and shared core values. Before Bohana came to life, Priyal worked in her agriculture-based family business in India focusing on the supply chain and operations side, specializing in bringing agricultural products to mass retail. Prior to Bohana, Nadine worked in the luxury fashion & hospitality industry specializing in consumer brand marketing and communication strategy between the Middle East, Europe and the US.
