WOO™ ‘s delicious plant-based candy bars have 2x the protein and 1/2 the sugar of leading traditional candy bars, making them a must-have for any sweet tooth looking for healthier snacks.
betterland foods™, a revolutionary food startup founded by proven entrepreneur and protein pioneer Lizanne Falsetto (Founder and Former CEO of think!®), announced today the launch of their second candy bar, WOO™ Creamy Nougat for consumer purchase. Creamy Nougat follows the successful launch of WOO’s first candy bar, Salty Peanut, earlier this year. Woo bars are made with plant based whey protein, fair-trade chocolate, silky-smooth caramel and a velvety nougat. Creamy Nougat will be available online and at large for purchase in November.
“The American Candy bar needs a serious reinvention”, explains betterland founder Lizanne Falsetto, founder & former CEO of think! Nutrition bars. “We believe the candy & nutrition bar categories are morphing together. “Woo has ½ or less of the sugar and 2 times the protein with no compromise on taste. It’s the perfect staple for the family pantry, and it’s the perfect Zero Compromise™ snack.”
Lizanne Falsetto is no stranger to the business of food innovation. As the founder of think!®, Falsetto revolutionized the nutrition bar industry at a time when there was little conversation about protein or sugar content. Lizanne has taken that innovative approach to an industry that hasn’t.changed in 80 years – candy. Betterland foods™ is breaking the mold, by bringing taste, health, and sustainability to the forefront of the industry. Betterland foods™ partnered with FairTrade America for their chocolate, just one of the steps taken to ensure that WOO™ bars are as environmentally friendly as possible, from seed to store.
“We are so excited to welcome WOO™ bars to the Fairtrade community!” said Abby Massey, Senior Commercial Partnerships Strategist at Fairtrade America. “Lizanne and the team at betterland foods™ are committed to innovative sustainability at every stage of the food production process. The delicious, vegan candy bars are a unique product for our lineup. We are sure consumers will be thrilled to have a candy bar they can feel good about on so many levels.”
On average, WOO™’s Creamy Nougat bar contains less than ⅓ of the sugar and 4x the protein* of the leading brand of layered chocolate bar containing nougat, caramel, and chocolate. WOO™ contains under 175 calories, while also being animal-free and lactose-free.
WOO™’s proprietary caramel is silky, gooey, and effortlessly flavorful. It has a satisfying pull and delicious taste that will satisfy any sweet tooth.
“When we started think!®, the nutrition bar category didn’t exist,” Falsetto reminisces. “We were producing nutrition bars on candy-making equipment. Now, we’re making candy on nutrition bar equipment from a nutritional perspective, without sacrificing any of the taste or texture. It’s poetic.”
About Betterland foods™
Betterland foods™ was founded on the vision of a kinder, more sustainable food system that benefits both people and the earth, without compromising taste, texture, or nutrition. Founder and CEO Lizanne Falsetto leads her team across multiple food categories, ushering in the next generation of accessible, clean, delicious, protein-rich foods, while treading gently on our planet, creating a better future for all. To learn more, visit www.betterlandfoods.com, or follow them on LinkedIn, Facebook, or Instagram.
