With a focus on nutrition and sustainability, Europe’s fastest growing plant-based food company is the first to offer a plant-based menu at the famed Johan Cruyff Stadium
With a unified goal to promote more sustainable and nutritious foods for athletes and fans, FC Barcelona and Heura Foods have announced a three-year partnership, with the 100% plant-based food brand sponsoring the Barça Women’s team. Game-changing digital, stadium, F&B, consumer, and player initiatives will begin this season, bringing a new impetus to women’s football.
The agreement between FC Barcelona and Heura Foods has been made possible thanks to a series of common values, such as a commitment to innovation, effort, and teamwork, which Barça women’s team perfectly embodies both on and off the field. Likewise, Heura, the plant-based meat company, founded by activists Marc Coloma and Bernat Añaños in 2017, consistently demonstrates these values through its efforts to inspire people all over the world to unite to build a better more sustainable future where animals are left out of the protein production equation.
CEO and Founder of Heura Foods, Marc Coloma said, “Innovation, determination and non-conformism are just some of the traits we admire about the FC Barcelona Women’s team, and why we wanted to partner with such an aspirational team of elite athletes, nutritionists and trainers. It will allow us to scale up our reach to inform and empower people around the world on the benefits that a plant-based diet can have on one’s health and the sustainability of our planet.”
As part of the new partnership, Heura’s culinary, nutrition, and R&D teams will work hand-in-hand with FC Barcelona experts on the most cutting-edge ways to maximize nutritional performance, creating informative and engaging content that empowers the public to discover and better understand the options offered by plant-based food in the daily diet. Plant-based diets are considered to be nutrient-dense and packed with fiber, healthy fats, protein, vitamins, and minerals.
The partnership also represents a new step forward for women’s football, which adds the support of the leading and dynamic Heura, currently present in more than 18,000 points of sale in more than 20 countries around the world.
Juli Guiu, Vice President, Marketing Area, FC Barcelona said, “We are extremely proud to be able to start this shared project with Heura Foods, a brand that has demonstrated its innovative spirit and its desire to have a positive impact on its environment. And we at FC Barcelona are convinced of the power of sport when it comes to contributing to the creation of a better world, so, for this reason, we believe that, with this collaboration, we can implement activities that will help us move towards a more sustainable future. We would also like to thank Heura for their trust and support in continuing to develop and consolidate women’s football, in what represents a new step towards equality in all areas of society”.
Starting at the Joan Gamper Cup on the 23rd of August, where the Barça Women’s team will play against Montpellier, sports enthusiasts can find for the first time plant-based Heura options at the Johan Cruyff Stadium, such as Heura Chicken Sandwich and Heura Sausage.
