Seeing a market gap and consumer demand for an egg-alternative that is delicious, high-protein, minimally processed, and conveniently ready-made, Hodo introduces the breakthrough Vegan All-Day Egg Scramble. In honor of Earth Day, Hodo’s latest innovation is made from plants, with whole ingredients and artisan methods for true egg-y flavor, texture, and best-in-class nutrient density. Hodo’s plant-based egg not only tastes like scrambled eggs, it has as much protein as a chicken egg, zero cholesterol, 30% more protein than the largest egg-alt player in the market, and is also high in fiber, calcium, and iron.
Hodo is an established, key player in building a more sustainable food system. For nearly two decades, Hodo has replaced approximately 3,000 tons of animal proteins each year. The primary ingredient of the All-Day Egg Scramble is the most prolific legume on the planet – soybeans – and Hodo uses only North American grown, organic, and non-GMO soybeans. True to Hodo’s mission, the All-Day Egg Scramble helps to address the environmental impacts of our food system and climate change, while meeting the high expectations of consumers who just want to eat tasty food that is healthy and humane.
Hodo’s plant-protein is ready for breakfast and beyond. As a convenient, ready-to-eat, no-cook substitute for animal eggs, the All-Day Egg Scramble makes delicious comfort meals right out of the package. It’s fluffy, soft, and sunny, with a true egg-y flavor. Top your toast, bundle up in a burrito, or stir fry with rice. It mimics the flavor of eggs wonderfully straight from the microwave. Just heat and eat, right out of the clean-label package.
“The All-Day Egg Scramble is a twist on a Hodo bestseller from our early days at farmers’ markets, reflecting the wholesome craveability and convenience of this plant-protein egg alternative,” says Hodo Founder and CEO Minh Tsai. “Hodo’s Egg Scramble tastes like eggs and is made of clean, whole plant-based ingredients: true to Hodo’s farmers’ market roots in deliciousness, health, and convenience.”
Plant-based eggs were the fastest-growing plant-based category in 2021, with 42% dollar sales growth, while conventional egg sales declined by 4%. In the past three years, plant-based egg dollar sales have grown more than 1,000%, according to the Plant Based Foods Association.
Hodo’s new All-Day Egg Scramble will launch at 1,500 stores nationwide, including Whole Foods Market and Natural Grocers, with more grocery chains bringing it on in the coming months. The All-Day Egg Scramble will also be available for foodservice.
