Hooray Foods has created a plant-based bacon that mimics the cooking experience, taste, and texture of animal-based bacon. The minimally processed, zero cholesterol twist on an American classic is focused on providing consumers with the same crackle, sizzle, and pop cooking experience they have come to love without the use of animals. The company uses simple, clean ingredients and plans to take retail and food service by storm with the capital from this raise.
Stray Dog Capital led the Seed round for Hooray Foods after leading their pre-seed round last October. Stray Dog Capital was joined in this investment by members of the GlassWall Syndicate.
“Grubhub reported that vegan bacon spiked 113% last year – we know that consumers are hungry for options like this,” said Macy Marriott from Stray Dog Capital. She continued, “We’re thrilled to have led the round for this SDC portfolio company – Sri is a true visionary when it comes to creating plant-based bacon’s new reputation as a crisp, savory, and guilt-free addition to any breakfast lover’s plate.”
Hooray Foods is led by Sri Artham, who previously worked as the VP of Consumer Packaged Goods at Fair Trade USA. Artham and his team have been working diligently to bring flexitarians plant-based bacon without compromise.
When asked about Hooray’s capital infusion Mr. Artham commented, “Stray Dog Capital is one of the most prolific investors in plant-based eating, and I’m beyond honored that they believe in us so early on, and see that beyond bacon, we have a vision for plant-based meats that closely mimic their animal counterparts while using ingredients you can feel great about – Hooray!”
