Blogging is a rewarding and powerful tool in the digital age. You can use it to share plant-based recipes or even advertise your own products. And more importantly, blogging can be your own brand of activism that can even turn into a full-time commitment. It’s a space where you can document your journey as a vegan and inspire many others to commit to this lifestyle.
Set up your blog page
If you’re just starting out, it’s important to understand that blogging does have a bit of a learning curve, especially if you’re not familiar with publishing posts online. The good news is that blog pages are not too difficult to set up using content management systems (CMS) like WordPress and Blogger. These are online platforms that allow you to create and customize your own page at very low costs — sometimes, even for free!
With a CMS, you can eventually upgrade and add features like surveys and maybe even an online store. There’s a lot you can learn from the software and setting up a simple blog page is a good place to begin. Even without knowledge of HTML, you can create a truly wonderful blog that vegan audiences will love.
Get quality equipment
Setting up a blog page is inexpensive, but the same can’t be said for the equipment you’ll need to fill it up. If you really want your vegan food blog to take off, you need the proper tools — specifically, good quality cameras. Fortunately, you’ll be spoiled for choice when it comes to food photography tools. There’s a wide array of DSLR and mirrorless cameras that can produce magazine-quality shots, and you’ll be surprised with how beginner-friendly they can be. For food photography, you should also consider investing in indoor lighting if your kitchen isn’t that well-lit. Remember that online audiences eat with their eyes. Investing in good quality photography tools — or videography tools, if you venture into vlogging — allows you to reel an audience in with a visually appealing page that tells a more compelling story.
Create a blog content calendar
With everything set up, the next step is to craft the content of your blog. It can be in the form of articles, recipes, photo sets, or even video. There’s a lot of experimentation that goes into creating content, but the key is to figure out what’s relevant to your message and to your intended audience. If you want to build a following as a vegan foodie, consider posting a recipe, a recent meal you’ve enjoyed, or the story of how you decided to switch to this lifestyle. Once the ideas start to flow, it’s also a good idea to plan a calendar for your content. Consistency is key to driving more traffic to your page, and it’s best to follow a specific schedule so your followers have something to look forward to. Oh, and make sure to share your content on social media to garner more views.
Collaborate with fellow plant-based foodies
In most cases, it’s not enough to share your blog on your own social media channels. The trick to getting your name out there is to collaborate with other vegan food bloggers — and there are loads out there. But don’t just reach out to influencers with similar content. You can also partner up with other relevant bloggers and businesses, like restaurants in your area or merchants of vegan products.
Starting a blog is easy — getting it to take off is the hard part. Hopefully, these tips will help you get started on the art of blogging so you can lend a voice to the vegan movement.
