Huel, world leaders in nutritionally complete food, has launched a new “Huel Hot & Savory” line of nutritionally complete instant-meals. Building on the brand’s successful shake-based products, the warm and savory meals are ready in under 5 minutes by simply mixing with boiling water or heating in the microwave. Each is made with delicious whole food and natural ingredients, including 24 grams of plant-based protein and all 27 essential vitamins and minerals.
The new concept is set to redefine quick and healthy lunches either at home, at school or in the office. Launching in two delicious flavors, spicy Thai Green Curry and tasty Tomato and Herb, Huel Hot & Savory provides a solution for those that want nutritious food that is easy to make and affordable. Each 100% vegan meal is bursting with flavor and costs around $3.29, which is great value as it provides 100% complete nutrition – vital for good health during these challenging times.
Huel Hot & Savory is available to existing Huel customers for pre-sale from September 8th and officially launches on September 15th at Huel.com. Each pouch contains seven meals based on 400 calorie servings, but has the flexibility to be tailored to whatever meal size customers choose. The tasty recipes are made with whole foods and natural ingredients such as quinoa, rice and lentils. Customers receive a reusable Huel Pot with their first purchase featuring a lockable lid that is microwave safe – perfect when on the go.
Huel’s food innovation comes as consumers are urged to eat better. Two-thirds of American are classed as overweight or obese[1], and research reveals that people with these conditions are more likely to become seriously ill from COVID-19[2]. To add to this, a national poll from WebMd found 47 percent of women and 22 percent of men admitted to putting on weight during lockdown[3], which demonstrates the challenges when it comes to achieving a healthy, balanced diet.
Huel Hot & Savory helps solve this problem as each serving is designed to give the body everything it needs, including the right nutrients and recommended calories that can be easily tailored to each customer’s needs. The new launch is the perfect alternative for those relying on convenient, fast-food to avoid communal kitchen spaces as offices reopen, while also providing a healthy, easy choice for others remaining at home.
Huel Founder, Julian Hearn, commented: “Our goal is to make nutritious food more accessible and more appealing to the masses, and Huel Hot & Savory achieves this. Targeting lunchtime, we’re providing our customers with more options to consume 100% complete nutrition without having to count calories and read food labels. Huel makes meal times easy as the nutrition has all been done for you. It’s made with nutrient-dense quality whole food ingredients, so it’s designed to keep you feeling full with all the good stuff you need to stay healthy.”
Huel is one of the fastest growing brands in the UK, this year reaching the milestone of 100 million meals sold across 100 countries globally. As well as Huel Hot & Savory, Huel offers nutritionally complete meals in powder and ready-to-drink format, making nutrition fast, easy and affordable.
[1] Healthline: Obesity Facts in America
[2] PHE (25th July) – Excess weight can increase risk of serious illness and death from COVID-19
[3] WebMd Poll: Many Report Weight Gain During Shutdown
About Huel
Huel’s mission is to make nutritionally complete, convenient, affordable food, with minimum impact on animals and the environment. The UK/European business was co-founded in 2015 by entrepreneur Julian Hearn, and renowned nutrition expert James Collier. In 2020, Huel reached 100 million meals sold globally, making it the largest complete nutrition brand in the world today and the fastest growing food and beverage brand in the UK after topping the Alantra Fast 50 list. As well as Huel Hot & Savory, Huel is famous for its flagship powder range, and has also launched nutritionally complete meals in Ready-to-drink format as well as an on-the-go snack bar. Each Huel pouch has a year-long shelf life and produces zero food waste with minimal packaging waste which makes less of an environmental impact on the planet than many other food products.
