The Brand Innovates 1,000 Year-Old Skyr-Making Tradition to Disrupt Yogurt Category and Plant-Based Industry
Today, Icelandic Provisions, the brand bringing a taste of Icelandic culture (and cultures) to the dairy aisle, announced the launch of its innovative Oatmilk Skyr. The first of its kind, this non-dairy skyr is creamy, delicious, and nourishing, like the brand’s Traditional Skyr, an essential provision that sustained the Vikings for centuries. Made with oat milk from naturally-irrigated oats grown in the Nordic region, Icelandic Provisions Oatmilk Skyr is soon available nationally in six flavors at Whole Foods Market stores, with additional availability to follow.
Developed in partnership with MS Iceland Dairies, Iceland’s oldest cooperative of family-run dairy farms, Icelandic Provisions Oatmilk Skyr is made with 1,000 year-old traditional skyr-making methods and heirloom Icelandic cultures, cultivated to grow in a non-dairy environment for the first time. “Icelandic skyr is not something you can easily innovate. The history and heritage of skyr-making goes back centuries,” said John Heath, Chief of Innovation.
“We took a chance with Oatmilk Skyr, using methods reserved for traditional dairy skyr. We are so proud of the finished product because there’s truly nothing like it in the non-dairy world. It’s thick, creamy, and has 10 grams of protein per serving.”
Made with real, simple ingredients, each cup of Icelandic Provisions Oatmilk Skyr is made from four cups of oat milk (whereas other non-dairy yogurts use just two or three cups), producing skyr with 10 grams of protein, and lower in sugar at eight to nine grams than other dairy alternatives. Featuring no artificial ingredients, preservatives, starches or gums, Icelandic Provisions Oatmilk Skyr is a clean label, plant-based dairy alternative consumers can feel good about.
“For the non-dairy consumer, this is a game changer. The taste and texture are unparalleled and it’s made with only the simplest, cleanest ingredients,” said Mark Alexander, CEO of Icelandic Provisions. “For the flexitarian or dairy eater, this range easily allows you to incorporate more plant-based products in your lifestyle without sacrificing taste or nutrition.”
Icelandic Provisions Oatmilk Skyr is currently available in six flavors: Plain (17.6oz), Vanilla Bean (17.6oz + 5oz), Mango Passionfruit (5oz), Raspberry (5oz), Mixed Berry (5oz), made with strawberries, blueberries, raspberries and blackberries, and Cold Brew Coffee (5oz), made in partnership with Te & Kaffi, a family-run Icelandic coffee roaster. The new Oatmilk Skyr is available in a 5oz cup or 17.6oz multi-serving container. For more information, please visit IcelandicProvisions.com.
About Icelandic Provisions:
Icelandic Provisions is a company rooted in Iceland that produces the only authentic skyr made in North America using Certified Heirloom Skyr Cultures. Icelandic Provisions skyr is made using high-quality, natural ingredients with a Nordic twist. It’s rich in protein and is mindful of sugar. Icelandic Provisions dairy skyr is made with milk from family-owned farms that abstain from using artificial growth hormones, like rBGH and are located within 100 miles of their production facility in the US. The company recently launched its first-ever non-dairy skyr, made with oat milk from oats grown in the Nordic region, using traditional skyr-making methods. Icelandic Provisions was founded by Polaris Founders Capital in partnership with the oldest and largest dairy co-op in Iceland, MS Iceland Dairies.
For more information about Icelandic Provisions and to find store locations, please visit www.icelandicprovisions.com. #icelandicprovisions | Twitter: @icelandicprov |
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