With back-to-school season in full swing, Impossible’s new retail products offers families easy options for convenient weeknight dinners
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Starting this month, Impossible Foods is rolling out a suite of new retail products designed to make it more convenient for families to enjoy delicious, nutrient dense meat from plants: Impossible™ Disney The Lion King Chicken Nuggets, Impossible™ Meal Makers and Impossible™ Corn Dogs.
The new Impossible Disney The Lion King Chicken Nuggets reimagine the brand’s #1 best-selling1 Impossible™ Chicken Nuggets in the shape of beloved, familiar Disney characters in advance of the world premiere of the new film, Disney Mufasa: The Lion King. The golden, crispy nuggets are ready to eat in a matter of minutes, offering a satisfying meal for kids and Disney fans of all ages. They also pack 10 grams protein per serving, no cholesterol and 60% less saturated fat than leading animal chicken nuggets2 – all while being better for the planet.3
“We’ve been very proud to work with Disney to serve Impossible products across their properties for the past four years, so it was a natural next step to collaborate on a new offering in the grocery aisle,” said Peter McGuinness, president and CEO of Impossible Foods. “Our new Lion King Nuggets are a fun way for kids and adults to enjoy our delicious plant-based chicken nuggets – given we all know and love the epic movie, and of course the timeless soundtrack.”
Joining the Impossible Disney The Lion King Chicken Nuggets in grocery aisles this fall are two additional products intentionally designed for convenience-driven consumers.
Impossible Meal Makers present a new, flavor-packed take on Impossible’s flagship Impossible™ Beef. Packing the same 19 grams protein per serving, 0 milligrams cholesterol4 and 33% less saturated fat than animal ground beef,5 Impossible Meal Makers reintroduces the brand’s ground beef from plants in two pre-seasoned options –– Taco and Italian-Style –– that go from pan to plate in minutes.
Impossible is also rolling out a completely new way to enjoy its famous Impossible™ Beef Hot Dogs, with the new Impossible Corn Dogs. The juicy bite of the brand’s savory, smoky hot dog is paired with a golden, soft exterior that invites nostalgia for childhood days spent at the carnival or county fair – this time, with the benefit of 0 milligrams cholesterol6 as well as 40% less total fat and saturated fat compared to an animal-based corn dog.7
The product expansion comes as Impossible Foods has commanded the #2 spot in market share in US retail, and its Impossible Beef, Chicken Nuggets and Meatballs products are the #1 best-sellers in their respective plant-based segments.1
The assortment of better-for-the-planet8 products will be available to shop at grocery stores over the coming weeks.
About Impossible Foods:
Impossible Foods is on a mission to positively impact people and the planet by making delicious, nutritious meat from plants with a fraction of the environmental footprint of meat from animals. The privately-held food company was founded in 2011 and took a uniquely scientific approach that aims to make the world’s best plant-based meat with the power to transform the food system. We make chicken, beef, and pork products from plants for every meal – breakfast, lunch and dinner – with a goal of replicating the flavors, textures, and cooking experience that meat eaters crave. Every nugget, burger, and patty we sell uses less land, water, and produces less greenhouse gas emissions compared to the animal.
Impossible Foods products are designed in California, produced in California and the Midwest, with U.S. and global ingredients, and are available across 4 continents in countries such as the United States, Australia, Canada, Hong Kong, Macau, New Zealand, Singapore, the United Arab Emirates, and the United Kingdom. For more information, please visit impossiblefoods.com and follow us on Instagram, X and LinkedIn for updates.
1 IRI Total US MULO L13W or YTD End 09.15.24
2 A leading animal shaped chicken nugget has 2.5g saturated fat, while Impossible Disney The Lion King Chicken Nuggets have 1g saturated fat per 78g serving.
3 Impossible Nuggets create less GHGs and use less land and water than animal chicken nuggets. Impossible Nuggets US LCA (2021).
4 See nutrition panel for saturated fat and sodium content.
5 USDA 80/20 ground beef has 9g saturated fat while Impossible Taco Beef and Italian-Style Beef have 6g saturated fat per 113g serving.
6 See nutrition panel for sodium content.
7 A leading animal-based corn dog has 12g total fat and 3.5g saturated fat, while the Impossible Corn Dog has 7g total fat and 2g saturated fat per 71g serving.
8 Based on LCAs for the hot dog ingredient in Impossible Corn Dog and the beef ingredient in Impossible Meal Makers. Impossible Hot Dog US LCA (2023); Impossible Meal Makers US LCA (2024).
