In celebration of National Nugget Day, Alpha Foods, the leader in creating a vast range of frozen, plant-based comfort foods, has announced the launch of its new direct-to-consumer platform. According to data from a 2019 Marist Poll, more than 76% of Americans shop online. In addition, 54% of Americans are trying to eat more plant-based foods — without sacrificing great taste for good intentions. As a result, Alpha Foods‘ new e-commerce platform will meet these customer needs in an easy and convenient way.
With a new generation of consumers focused on improving their personal health and environmental impact, Alpha Foods leads the charge. Its product lineup enables people to change their diets without changing their lives, with plant-based takes on classic comfort foods, including the Alpha Nuggets, All-Day Burritos, Crumbles, and more. Now available for online purchase and delivery, Alpha Foods‘ products make the perfect snack or hearty meal-time option for everyone.
In conjunction with the brand’s e-commerce debut on National Nugget Day, Alpha Foods will be giving fans their first month FREE (just pay shipping), while quantities last with a subscription to the brand’s e-commerce platform. Upon newsletter sign up, Alpha fans will receive a discount code and gain access to exclusive swag, rewards and A/R filters, which will allow them to “Nugget-ify” themselves on Instagram.
“We’ve seen demand for our frozen, plant-based products grow in retail, especially amid the pandemic, and the subscription offering on our e-commerce platform will allow consumers to easily ship bundles, which will offer a range of Alpha Foods products in one spot, where they may not have all been offered together on-shelf,” said Cole Orobetz, CEO of Alpha Foods. “The e-commerce launch is testament to our consumer dedication and making plant-based something everyone can enjoy. And besides, who doesn’t love nuggets?”
Consumers can now easily scroll through and choose from Alpha Foods’ product bundles on the site to plan out their meals accordingly. Product bundles include:
- “Chik’n Combo”: For chik’n lovers, an assortment of 4 Nugget Pouches and 4 Packages of Crispy Chik’n Patties
- “Dinner Bundle”: For easy weeknight dinners, a collection of 2 Packages of Beefy Crumble, 2 Nugget Pouches, 2 Chik’n Patties, 2 Packages of Chik’n Strips
- “Burrito Bundle”: For burrito lovers, a mix of 3 Chik’n Fajita, 3 Breakfast Original, 3 Pizza, 3 Steakless Ranchero
We even got a chance to sit down with CEO of Cole Orbobetz to ask his insights on Alpha Foods growth over the hardships of 2020 and the company’s next steps.
Q: What is the biggest takeaway you have gathered from pivoting business-wise in 2020?
A: We’ve become even more committed to engaging with our customers on various levels and continuing to adhere to our mission of making delicious plant-based products accessible to everyone. Alpha has created the most diverse line up of delicious plant-based and convenient meal solutions they love, now even more convenient with our e-commerce availability for those who can’t find product options nearby.
Q: What aspect of Alpha Foods becoming more DTC (direct to consumer) makes you the most excited?
A: With the launch of our e-commerce platform, we’re excited to provide a new, convenient way to bring our delicious plant-based product line directly to consumers. The demand for our products at retail has been phenomenal over the past few years, especially coming through the pandemic. With the launch of our e-commerce platform, consumers will have the option to subscribe to variety bundles they aren’t able to find anywhere else, direct to their doorsteps.
Q: Regarding the Alpha Nuggets, what has been the biggest fan feedback? Would you say you have heard a lot of non-vegans rave about them?
A: The Alpha Nugget is definitely a fan fave and best-selling product. We had one fan call it ‘the Holy Grail of vegan nuggets’. Parents love feeding their children the nuggets and not telling them it is made from plants. Fans love the crispy breading that bites into tender and unbelievably meatless chik’n. We aimed to create this product with no sacrifice on taste and texture and achieved just that, winning the World Plant Based Award for Best Vegan Snack just last month. Crafted for on-the-go lifestyles and health-conscious families searching for better-for-you options, the Alpha Chik’n Nugget offers all the familiarity and nostalgia of the classic version Americans have grown up loving. Non-vegans love them, too! We appeal to various dietary lifestyles, with many consumers becoming more conscious of what they eat and how it impacts their personal health and the environment.
Q: What do you hope consumers will gain from the new monthly bundles
A: Our newsletters will provide members special discount codes and access to exclusive swag and rewards. For the launch, we sent out exclusive social media filters for download, which will allow our fans to “Nugget-ify” themselves on Instagram. The new e-commerce platform, on the other hand, allows consumers to easily scroll through the variety of product bundles available for all meal occasions for a one-stop shopping experience, which includes the Chik’n Combo, Dinner Bundle and Burrito Bundle. This way, we increase accessibility to our products and further enable people to change their diets without changing their lives.
For more information on Alpha Foods, please visit www.eatalphafoods.com.
About Alpha Foods
Alpha Foods provides unrivaled plant-based convenience through a delicious product roster that provides accessible, meatless and mouth-watering options for all types of consumers. Fueled by the power of plants and founded in 2015, Alpha is based in California and provides sustainable food choices that support animal welfare and a healthier planet. Alpha offers a wide variety of protein-packed, non-GMO, plant-based versions of classic comfort foods that deliver a delicious meatless meal that is perfect for an on-the-go lunch, dinner, or anytime snack—without sacrificing on taste or texture. For more information about Alpha Foods, please visit www.eatalphafoods.com or catch up with them on Instagram, Facebook or Twitter (@alphafoods).