Typically, when it comes to non-profits or animal-activist-based work, traditional agencies often led these companies to feel as though they were a ‘charity case’. It’s not until a company, that is rooted in the same ethics and truly understands their cause, is able to make them feel valued and help deliver their message in a more authentic way.
Kindvertising is essentially the answer to many compassionate companies’ advertising needs. Their award-winning and compassion-driven advertising agency work exclusively with nonprofits dedicated to animal protection, such as a few of our favorites Cruelty-Free International and Nonhuman Rights Project, as well as plant-based companies like Miyoko’s, v-dog, and Sophie’s Kitchen.
Their slogan, “We Do Good, Not Do-Goodery” epitomizes their unique take on marketing the brands they work with to promote social good, instead of a ‘one-time PR stunt’. Kindvertising works exclusively with organizations and enterprises that consistently make the world a better, healthier, and kinder place.
Founder Stefania Poletti started Kindvertising with the main goal of working towards animal protection.
“We have been focusing more and more on working with vegan non-profits and businesses that are trying to change the way society treats animals,” states Poletti.
By limiting their portfolio to such a niche target, Kindvertising’s clients seek their services as trusted partners for the greater good for the animals.
“They know that by investing in us, they are, in turn, investing in their own cause; we are true supporters of their missions and would never advertise a message that we don’t believe in.”
Stefania believes that advertising has the power to change history for the better. It can be used like any instrument to deceive and push products that harm our well-being, or it can be used to help spread a meaningful message to uncover the truth about what’s on our plates today. The later is what Polettii aims to continue to do through Kindertising.
“Our mission is to use effective communication to make compassion mainstream. We want to help more organizations and companies leverage kindness as a concrete asset for their success”, states Poletti.
For more information on how to work with Kindvertising, visit their website www.kindvertising.com for client testimonials and examples of their work.
