2 August 2021, Melbourne, Australia: In line with popular food trends, KraftHeinz in Australia has led the way in launching Kraft Vegan Mac & Cheese, offering a contemporary take on a timeless classic to bring iconic enjoyment to everyone.
Chief Marketing Officer for Australia, Shane Kent, said that he was very excited to be the first in the Company globally to bring a Vegan Mac & Cheese to the market. “Over the last 18 months, we have been on a journey to extend our range of products in line with changing consumer preferences and this is just one example of many things to come” Kent said.
This exciting new product can be found in Woolworths supermarkets in the well-recognised and distinctive Kraft packaging colours, with clear Vegan and Gluten Free callouts on pack.
About Kraft Heinz in Australia
Australia represents a significant market for Kraft Heinz globally. Heinz landed on the shores of Australia in the 1880’s and launched its first product in 1935 – bottled horseradish. Soon after, baked beans and canned spaghetti were rolled out across the nation. Its predominant brands throughout Australia today include Golden Circle, Heinz, Kraft, Cottee’s and Greenseas. Products span ketchup, condiments and sauces, frozen meals and vegetable, soups and beans, snacks, beverage, and infant. The business employs more than 900 people across the country.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth- largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
