New York, NY (10/6/20) – Matthew Kenney Cuisine, a plant-based lifestyle brand founded by celebrity chef, author and wellness entrepreneur Matthew Kenney, in partnership with wellness lifestyle and leading activewear brand Alo Yoga, will open SUTRA , a mainly raw, plant-based restaurant emphasizing innovative raw cuisine on the top floor of Alo’s Sanctuary in the Flatiron District of NYC on Friday, October 16.
Kenney’s biggest passion within the plant-based segment has always been elevated raw food, and this will be his first new full service raw restaurant in several years. SUTRA will serve elegant dishes in a minimalistic yet chic environment.
“We believe in living a clean, organic and healthy lifestyle, said Marco DeGeorge, Co-founder and Co-CEO of Alo Yoga. It made sense to partner with Matthew Kenney to open SUTRA because his values align with ours. Matthew is a pioneer in plant-based fine-dining, and his cuisines are not only refined and healthy but so delicious .”
Sutra aims to provide a nourishing, health-forward menu in a modern yet serene oasis, an escape from the busy streets of NYC. The intention is to create a transformative and expertly executed experience from the moment you walk into the last bite. You are invited to express yourself and awaken your taste buds. Sutra will serve elevated dishes in a fine-dining setting, complete with a world-class menu of creative elixirs. Plant-based + pure, SUTRA’s menu is composed of source-driven, nutrient-dense foods served in a modern, urban escape. The clean and curative food transcends and heals. By preserving the natural integrity of the ingredients, each dish is balanced to inspire a meeting between the sensual and the sacred – mostly raw, and completely nourishing. The restaurant will initially open for lunch only for now, Wednesday through Sunday, and will be adding breakfast and dinner, as well as a full bar, in the weeks to come. The menu will include a few Matthew Kenney classics, accompanied by dishes that truly bring forth the experience of raw cuisine, including:
– CHEESE PLATE. FERMENTED VEGETABLES. FRUITS. SEEDY CRACKERS.
– OMEGA 3 BEET POKE. WAKAME. MACADAMIA. SPINACH. CRISPY RICE. EDAMAME
– PINEAPPLE ADOBO TACOS. AVOCADO. CABBAGE.CILANTRO CREMA.
– CARROT + ZUCCHINI PASTA. SUNDRIED TOMATO MARINARA. PISTACHIO PESTO. RICOTTA.
– GOLDEN MILK + COCONUT CREAM PIE. SPICED CASHEW.
Matthew Kenney is one of the world’s first leading chefs at the forefront of plant-based cuisine, an author of 12 cookbooks and a best-selling memoir, a culinary educator and CEO of Matthew Kenney Cuisine. Kenney is thrilled to be partnering with ALO Yoga, as he himself is a wellness enthusiast and avid yoga practitioner. Kenney and his team will develop the menu and oversee all operations of the restaurant.
“This restaurant is a dream come true. A hideaway in plain sight overlooking 5th Avenue, that serves fine-dining raw cuisine. I couldn’t imagine anything better,” says Kenney. “ Working with ALO allows for the intersection of wellness, yoga, and food – it’s what MKC is all about. Promoting a healthier lifestyle is our mission.” He also adds, “ Many years ago, a psychic told me I would own a business with views of the Flatiron building in New York. When I stepped onto the rooftop patio at SUTRA, I knew it, this was the place .”
The opening of SUTRA is just one of many MKC restaurants arriving this year. With the upcoming opening of Hungry Angelina in Brooklyn, the second location of SESTINA in Los Angeles, and the recent opening of Baia and Woodblock in San Francisco. The MKC team also has plans to open a restaurant at the One & Only Palmilla in Los Cabos, Mexico, a wellness-inspired concept at AYRE in Palm Beach, Florida, along with several Hungry Angelina and Double Zero locations nationwide.
SUTRA is located at 164 Fifth Avenue
For reservations or more information contact:
https://www.matthewkenneycuisine.com/sutra
ABOUT MATTHEW KENNEY CUISINE (MKC):
Matthew Kenney graduated from the French Culinary Institute and, after working in upscale New York City kitchens, opened a number of his own highly regarded restaurants in New York and along the East Coast.
He has earned several awards, including being named one of America’s Best New Chefs by Food and Wine Magazine and was twice nominated as a Rising Star Chef in America by the James Beard Foundation. Kenney has appeared on numerous food and talk shows, and regularly lectures on the subject of food and health, including a highly watched TEDx talk in 2011. Matthew Kenney Cuisine has expanded with a presence across several major U.S. and International cities, as Kenney continues his mission of crafting the future of food.
https://www.matthewkenneycuisine.com/
https://www.instagram.com/sutramkc/
https://www.matthewkenneycuisine.com/sutra
ABOUT ALO YOGA:
Alo (Air Land Ocean) is a Los Angeles-based premium lifestyle brand that specializes in luxury activewear apparel with a mission to bring yoga to the world, spread mindful movement, inspire wellness and create community. Since launching in 2007, Alo has become a global leader in activewear design with its franchised fabrics. Alo is eco-aware and has been W.R.A.P. Certified in a humane and sweat-shop free environment since day one. Alo is available online at www.aloyoga.com and at Alo stores in Los Angeles and New York that are also lifestyle sanctuaries, which most include a yoga and meditation studio and an organic cafe. Alo carries a studio-to-street mentality that transcends fashion and goes beyond the mat.
