If Veganuary or healthy eating is part of your January plans, then look no further. Meatless Farm is launching the UK’s first Automated Plant Machine (APM), a planty twist on an ATM/cash machine that dispenses free veg and plant-based food.
Launching on Thursday 19th January at BOXPARK Shoreditch, the Meatless Farm APM will operate from 9 am until 6 pm as research conducted by the plant-based brand reveals we are lacking in both plant consumption and knowledge. 9 in 10 (87%) Brits don’t eat enough fruit and vegetables and are struggling to meet their recommended five a day whilst almost all (96%) UK adults don’t know what counts as one portion of fruit and veg (it’s 80g if you’re wondering)!
Three-quarters (76%) are also unaware that we should be eating 30 or more plant points (variety of plant-based foods from herbs to vegetables, fruit, seeds, nuts, pulses, and wholegrains) as part of a balanced diet.
Helping people to connect with their plant-based side and flex their thing this Veganuary, the Meatless Farm APM launch kicks off the brand’s initiative to help people eat one million more plant-based meals by giving away fresh vegetables, packs of seeds to grow a variety of veg, Meatless Farm’s number one plant-based mince and delicious recipe inspiration – all dispensed at a touch of a button.
Morten Toft-Bech, Founder & CEO of Meatless Farm said: “Enjoying more plants can have a huge impact on our health and the planet, which is why we’ve launched the UK’s first APM, to make it easy for people to flex the traditional meaty dishes they love and help people to eat more plants at a time when people are feeling the pinch.”
Flex your thing at the Meatless Farm APM at BOXPARK Shoreditch, 2-10 Bethnal Green Road, London E1 6GY from 9am to 6pm on Thursday 19th January 2023 only dispensing free fresh vegetables, veg seeds, and Meatless Farm’s number one plant-based mince.
Follow @meatlessfarm and #FlexYourThing for more information
