Company’s vision for healthy, Heritage-inspired foods now includes a category breakthrough — canned refried beans made with avocado oil and organic beans
On a mission to bring better-for-you Mexican-American fare to the mainstream, Siete Family Foods today announced the debut of a new product category, continuing their steady progression across grocery aisles. The launch of Siete Foods Refried Beans allows consumers the opportunity to add canned refried beans made with organic ingredients and avocado oil to their pantries. Now available in Whole Foods Markets and Sprouts stores nationwide, the rollout of beans marks the company’s first foray into canned goods. Siete’s Refried Beans are also available now in select Wal-Mart stores.
As the fastest growing Latin or Hispanic-focused brand in food & beverage at scale––growing faster than legacy brands such as Mission and Old El Paso––Siete is known for a clear and consistent focus on Heritage-Inspired foods made with innovative ingredients. The new Siete Foods Refried Beans join a growing line-up of over 60 flavorful SKUs including Grain Free Tortillas, Grain Free Tortilla Chips, Kettle Cooked Potato Chips (Papitas), Hot Sauces, Seasonings, Grain Free Mexican Cookies, and more.
“Family memories serve as one of the most important inspirations for Siete products. When developing our new line of beans, I tapped into the feeling of joy from walking into my Grandma Campos’ house and being greeted by the warm, savory aroma of beans cooking on her stove,” said Veronica Garza, Co-Founder and Chief Innovation Officer (CIO) of Siete Foods. “We recognize that beans play a significant role in daily meals for millions of Latino families around the world — and we wanted to bring a better-for-you version of this important staple to market.”
True to Siete’s emphasis on simple, nutrient-dense ingredients that fulfill their belief in ‘Salud y Sabor’ (health and flavor), the refried beans use only a handful of vegan ingredients, including organic beans, avocado oil, sea salt, organic paprika, and organic onion powder. From tacos to dips to side dishes, the refried pinto and black beans provide an accessible and versatile addition to meals and snacks.
“As a better for you Mexican-American food brand, we strive to bring delicious Heritage-Inspired products to the grocery shelves. We are excited to introduce a staple product such as beans with better ingredients and amazing flavor,” said Miguel Garza, Co-Founder and CEO of Siete Foods. “Mexican-American food staples will continue to be an area of focus for the business as we look to bring simple, real, and better for you food ingredients to products and categories where we feel we have an opportunity to serve our customers.”
Siete Foods’s New Refried Beans come in two options:
- Refried Pinto Beans: Made with organic, non-GMO pinto beans, healthy avocado oil and flavored with sea salt, paprika, and onion powder. Now available in Whole Foods Market and Sprouts stores nationwide, as well as online at sietefoods.com ($2.49 USD).
- Refried Black Beans: Made with organic, non-GMO black beans, healthy avocado oil and flavored with sea salt, garlic powder, paprika, and onion powder. Now available in Whole Foods Market and Sprouts stores nationwide, as well as online at sietefoods.com ($2.49 USD).
For additional information, visit sietefoods.com, and sign up for email updates using the link here.
About Siete Family Foods
Siete Family Foods is a Mexican-American food brand that is passionate about making and sharing Heritage-Inspired foods with innovative ingredients that brings families together around the table. Siete is on a mission to bring people together to experience the flavors and traditions that brought all seven (siete!) members of the Garza family together on their journey to health. Founded in Austin, TX in 2014, Siete is the fastest growing Latin-focused food & beverage brand in grocery with product lines including grain free tortillas and tortilla chips, dairy free dips, sauces and seasoning. Siete’s products can be found in thousands of grocery stores across the United States, and are also available online at sietefoods.com. Join the family @sietefoods on Facebook and Instagram, and sign up for email updates using the link here.
