Modern Plant-Based Foods Inc., (CSE: MEAT) (“Modern Plant Based Foods”) or (the “Company”), an award-winning plant-based food company, is pleased to announce that it has finalized an agreement with Viveri Pty Ltd (“Viveri“) and has begun to produce and distribute its portfolio of meat alternatives through Viveri’s distribution network located in Australia. Viveri will market and sell the Company’s portfolio of plant-based meat to premium retailers and across all channels including retail supermarkets, natural grocers, independents, and e-commerce.
Viveri has an operational team with over 180 years of experience in food manufacturing, sales, marketing, and business development. Currently, Viveri produces ready-made meals, pasta and protein, cakes and pastries, gelati, coffee, sandwiches, salads, panini, and breads through its brand Cucina Classica, which are already distributed to major supermarket retailers in Southern Australia, including IGA, Foodland, Coles, and Woolworths.
“It’s an exciting time for Modern Meat as we take our wholesome plant-based products to a growing market overseas, stated Tara Haddad, Founder of Modern Plant-Based Foods. “We have found a great partner in Viveri who has a vast network of retailers and national grocers which will enable us to grow our brand and market to thousands of new customers. We believe that our collective experience will create positive results for both of us in this fast-growing space.”
Under the terms of the agreement, Viveri will have exclusive right to produce and distribute Modern Meat products in Australia and New Zealand for 4 years. Modern Meat will have access to over 5 million people within its new region.
According to new modelling by Deloitte Access Economics, Australia’s plant-based sector could be worth as much as $3 billion by 2030. While Australians are already spending $150 million a year on plant-based protein products, in 10 years that may jump to a whopping $4.6 billion.
Modern Meat’s product range including Modern Burger, Meatballs, Crab Cakes, Crumble and Breakfast Sausage is expected to launch across Australia in early 2022.
