Drag icon Monét X Change and plant-based food company Alpha Foods have teamed up for a new YouTube series, THE PLANT-BASED WAY WITH MONÉT. The series will feature exciting guests and saucy conversations about Monét’s personal journey towards plant-based eating.
Each week celebrity guests including Chef Charity Morgan, comedian Nicole Byer, drag queen Alaska Thunderfuck, and model and fashion designer Isis King will join Monét for hilarious discussions about their approaches to eating, health, and everything in-between. Monét decided to start her plant-based journey when she moved to Los Angeles and noticed that conversations around eating were often loaded with judgement. Hoping to find something that would work with her busy, on-the-go lifestyle, she discovered Alpha Foods and found their welcoming “flexitarian” approach (and delicious food) fit her like a fabulous glove.
“This series isn’t about meat bashing,” says Monét. “It’s about inviting everyone to the conversation, no matter where they are on their plant-based journey. I hope THE PLANT-BASED WAY WITH MONÉT helps open minds to the fact plant-based eating can be fun, easy, and above all, absolutely delicious!”
The plant-based category continues to boom with more than two-thirds of American saying that plant-based is the future, and 83 percent of plant-based food eaters planning to maintain or increase consumption in the next year, according to a recent Harris Poll-Alpha Foods survey.
“We are so excited about this collaboration with Monét,” says Kierstin De West, Alpha’s Chief Marketing Officer. “We couldn’t have found a better ambassador for the kinds of conversations we want to start about plant-based eating. Alpha is committed to making plant-based food accessible to all, with no judgment – whatever their meal mood and wherever they are on their plant-based food journey.”
Watch THE PLANT-BASED WAY WITH MONÉT on YouTube
