New Line of “Surprisingly Plant-Based Snacks” Are Now Available Exclusively On Gopuff
Gopuff, the go-to platform for immediate delivery of consumers’ evolving everyday needs, today introduced Good Eat’n, a new line of plant-based snacks, co-created with NBA All-Star and entrepreneur Chris Paul and exclusively available on the Gopuff app.
Passionate about the benefits of a plant-based lifestyle, Chris Paul and instant commerce pioneer Gopuff are transforming the “snack aisle” with Good Eat’n – a winning proposition that delivers flavor-forward products that are surprisingly plant-based and made for everyone. The line includes a unique selection of chips, popcorn, puffs and rinds.
“As someone with a plant-based diet who loves flavorful foods, I know first-hand that it can be difficult to find delicious and approachable plant-based alternatives to your favorite snacks,” said Chris Paul. “I’m thrilled to announce this new brand with Gopuff that makes plant-based snacks easily available with flavors that appeal to the masses.”
Consumer data and insights, surveys, focus groups, taste-testing and more, enabled Gopuff and Chris Paul to carefully curate a line of flavors and product types that appeal to customers who love bold flavors, with the goal of making plant-based snacks more approachable and inviting. Good Eat’n flavors include Hot Hot Puffs, Cinnamon Sugar Mini Donut Puffs, Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, Cookies N Creme Popcorn, Carolina Style BBQ Popcorn, and Classic BBQ Porkless Rinds.
Complementing the delicious flavors is the uniquely colorful and fun Good Eat’n brand and packaging, designed by Utendahl Creative, a Black and female-founded and led studio.
“Creating this entirely new product line with Chris shows Gopuff’s proven ability to not only launch products on its platform, but to serve as a true incubator for brands,” said Yakir Gola, Gopuff co-Founder and co-CEO. “As a long-time partner, Chris deeply understands how to leverage Gopuff’s platform to meet the evolving needs of the modern consumer. His passion and commitment to a plant-based lifestyle, along with the integral, hands-on role he’s played in creating this brand since day one has been a labor of love. We are excited to expand our partnership with Chris and introduce Good Eat’n.”
Download the Gopuff app for iOS or Android now to shop Good Eat’n and other products.
