New Chapter, a company devoted to delivering the wisdom of nature to everyone on their self-care journey, sends their consumers, retailers, and all those affected by COVID-19 a sincere dose of love, hope, and compassion.
We got a chance to have a in-depth conversation with New Chapter’s Director of Sales Education Charlotte Traas about their commitment to provide healthy practices and products to their consumers. Now more than ever, people are looking for products that can help their overall wellbeing.
Since 1982, New Chapter has been the gold standard for using natural healing techniques and remedies to revitalize, restore and heal in ways crucial to one’s overall health and well-being. Their team of herbalists, nutritionists, toxicologists and microbiologists are constantly looking for game-changing ways to improve overall health. They persevered and succeeded with a revolutionary new line of four health-specific herbal supplements that complement (and reinforce) the necessary multivitamins people take every day to enhance and improve health and wellbeing. New Chapter’s New Multiherbal Line includes, One Daily Multiherbal Energy Boost, One Daily Multiherbal Stress Relief, One Daily Multiherbal Sleep Well and One Daily Multiherbal Holistic.
Sourced from the finest organic and non-GMO ingredients from around the world, New Chapter looks for where they grow best. Their dedicated team of quality experts perform microbial and analytical testing on every single batch of ingredients to ensure safety from harmful microbes and confirm the ingredient’s quality, purity, and identity.
**Q & A with New Chapter’s Director of Sales Education Charlotte Traas**
Q: Tell us about the fermentation process of your multivitamins and what that does for the overall nutritional absorption for our bodies.
A: Whole food multivitamins that are made with “whole” foods in them is a big misconception.
People often see ingredients like “broccoli” in their vitamins and think they’re getting the nutrients from that vegetable. That is not the case. What is happening from that ingredient is the isolation of those nutrients paired with a food blend. It could be 150 ml of 15 types of vegetables, but really it is cut up into a 1,000 little pieces and you’re only getting one or a few of those 1,000 pieces. People have good intentions with this method to make multivitamins with these ingredients, but the value is lost.
At New Chapter, with our fermentation process, we turn the supplement into food. Start with broth and a “good” fermenting yeast component (not the bad kind that most people think of that’s harmful). It is transforming the fermented nutrients for more antioxidants and absorption, which makes you feel a difference because your body has a better intake of them.
The body is only able to take in about 250 ml of vitamins- it makes people feel better when they take in more, but much is lost in the absorption process. We pair responsible doses with the power of fermentation for overal better absorption for vitamin C, for example, to work better for your body’s antioxidant needs.
Q: What would you say is the biggest difference in vitamins made with who vegetables vs animal-derived ingredients?
A: I believe in the power of plants. We follow a pretty strict code of trying to source responsibly where ever possible. Most of our products are vegan-friendly.
We believe in the wisdom of nature, if you can find a plant source, why would you go to the animal for that? We always try and give people really good options that are vegetarian or vegan-lending.
Q: Explain to us how your foundation of “delivering the wisdom of nature to everyone” began and the impact it’s had in the years since creating New Chapter.
A: New Chapter started during this in 1982, when the organic movement was not big because a lot of people didn’t know about it. Our founder realized that nature got it right, which sparked our movement.
You’re going to see a lot of products out there that are isolated curcumin (one part of the turmeric plant). What’s crazy is with 98% curcumin, there is no plant in nature that produces 98% curcumin; it doesn’t exist. Turmeric resin (turmeric root) there is so much more than just curcumin, when all of it is necesary to make the curcumin work in the body.
The wisdom of nature is combining the whole benefit of the plant together so that it works better. We’ve seen this over and over; when you take out the water/oil/or fatty parts of the plant for the body and just throw away the rest, the body is missing out on the other benefits of the whole plant together. You will get a more powerful outcome when you keep all of the parts of the plant together. We believe in following the wisdom of nature.
Nature is our greatest teacher. How many times does nature rebalance us? That is always our first time to look for optimal nutrition for us all.
Q: When looking for overall health and wellness in a vegan lifestyle, which of your products would you suggest for a 1) new vegan to take, 2) a “seasoned” vegan to take.
A: I feel new vegans are looking for ways to supplement the extra gas into their diets. Most vegans want to be healthy, so there are always nutritional fluctuations when making the switch to being vegan, so it is important to support your bodies needs there.
So any products for overall digestion is helpful, also our Plant Protein that’s not pea-based, so it’s not bloating causing. Ours is made of mungbean and rice, aryevdic which is balancing for the body, good for mixing with almond milk/coconut milk. A lot of people are concerned with immune health, so we suggest our Elderberry Syrup that is great for boosting the system.
I was a seasoned vegan that was not afraid to “go there”. My husband and I went as far as making our own cashew cheese from scratch. The level of intensity of looking for nutrition was high for us!
With the fermented power in New Chapter’s vitamins, such as Fermented Maca, which is a peruvian superfood for supporting energy levels, and Fermented Turmeric, which is a great product for recipes/smoothies, we can take our home cooking to the optimal level.
Fermented aloe is one of the best digestive products that has some complimentary herbs for overall health in digestive system-has minty taste-I love integrating that into my kitchen.
Q: What are your best practices and New Chapter products for managing stress?
A: Earthing is where you go outside and take your shoes off and stand in the grass. It’s a chance to reconnect with nature. I am a huge fan of that and people are amazed at the benefits of doing it for just 10 minutes.
–Forest bathing is another- taking a walk in nature.
-Excercise-the power of endorphins.
–Rhodiola is good for people that are under cognitive stress- doctors use for when theyre on shifts- focus + energy boost.
–Holy Basil and Lemon Balm are great adaptagenic herbs that are great for immune support and calming the body.
I really beleive in the message that we are all trying to do our best right now with self-care routine and appreciate plant benefits for our bodies.
More about New Chapter’s New Multiherbal Line: A first-ever life-enhancing product line and BIG moment in the mass market supplement category – much like the advent of the multivitamin launched over a century ago. New Chapter’s revolutionary imagining of a start-to-finish daily Multiherbal line is an industry FIRST that combines just the right highly-specific herbs, in just the right way, to provide not just more energy and better sleep, but overall improved health and wellness—and even longer life expectancy.
New Chapter is shipping all available products as usual. Orders can be placed on newchapter.com or look for their products on other online retailers and in stores that continue to remain open. New Chapter also provides resources and education to consumers with tips to support immune health and self-care throughout this difficult time. Check them out on social media or on their website: https://www.newchapter.com/
