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Amazon Shoppers Can Filter Cruelty-Free Products Thanks to New Tool

Amazon

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  • by Peter Manley

If you’re a frequent Amazon shopper, you’ll be delighted to know that shopping for cruelty-free products just got a lot easier, thanks to a new tool.

Earlier this week, a new web browser by the name ‘Tribe’ was introduced to aid Amazon shoppers in finding products to purchase that are cruelty-free. A free tool, Tribe shows up as a tiny box in the browser’s corner once a shopper clicks on a particular item on Amazon’s website, and displays animal-testing data from the product manufacturer.

As a brand new tool, Tribe is being beta-tested at the moment. Rather than sourcing information directly from manufacturers, the animal-testing data is provided by none other than People for the Ethical Treatment of Animals (PETA), the Coalition for Consumer Information on Cosmetics (CCIC), and a few other companies that scour the internet for this data.

Tribe’s CEO Kim Pieper says, “There is nothing worse than falling in love with a product and later finding out they test on animals. Tribe is a values-driven company that is focused on providing facts to consumers in the simplest way. We believe in empowering small acts to create real and meaningful change.”

Aside from serving as a tool to help Amazon shoppers find cruelty-free products for purchase, the Tribe tool was developed to motivate other businesses to put an end to practices that cause animal cruelty. Although in its infancy, the Tribe company is already in the process of developing other tools that will guide online shoppers toward purchasing consciously, such as making recommendations for cruelty-free products similar to what a shopper may be viewing at that moment.

 

To learn more, visithttps://jointribe.us/

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