A few days ago, the international media company Forbes released its yearly “30 Under 30” list, which names thirty influential and inspiring leaders under the age of thirty. Of the more than 20,000 nominations, several vegans made the list for 2020, including co-founder and CEO of Plant Power Fast Food (PPFF) Zach Vouga.

Vouga was selected as the 29th listed in the Food & Drink category, being recognized for his bold and admirable mission to “create a vegan version of McDonald’s”.

Plant Power Fast Food, a Southern Californian vegan fast-food chain, is well known for its vegan versions of common American fast-food meals, such as chicken nuggets, almond milk-based milkshakes, and its popular Big Zac, a plant-based take on the famous McDonald’s Big Mac.

Vouga’s fast-food company is a push toward a vegan future, especially in the fast-food industry.  In an interview with vegan website Vegnews, Vouga mentions that “it’s only a matter of time before we (vegans) take over.” He continues, “The beef industry is on its heels, the dairy industry is shaking, and the fast-food industry is literally scrambling to maintain relevancy. It’s a thing of beauty to live through and help actualize, and the nod from Forbes both signifies and fortifies the tidal change.”