Fry Family Food has announced it will stock many popular products at Lazy Acres stores this month, marking their debut on California grocery shelves. This widely buzzed about brand’s initial U.S. product offering will include protein-packed frozen offerings with a healthy, plant-based twist. The range will feature international favorites such as prawns, sausage rolls, and falafel balls as well as tried-and-true American staples like burgers with hot dogs and pizza imported directly from Italy later this year.
“Innovation is in our DNA as we’re continually investing in new product development to deliver the most delicious and nutritious food that appeals to omnivores and vegans alike,” states Tammy Fry, International Marketing Director of Fry’s.
Founded in 1991, family-owned Fry’s is a global plant-based food brand based in South Africa which sells its products in 28 countries around the world and is now making its U.S. grocery debut in Southern California.
“Fry’s and Lazy Acres both have a robust brand presence and a devoted consumer base,” says Lori Amos, Founder of Scout 22, a Los Angeles based Marketing and PR firm. “They share top to bottom ethical philosophies—craftsmanship-
Fry’s “Principles Before Profits” tenet supports the mission of creating a better world by reducing the negative impact animal agriculture creates on one’s health, the environment, and farmed animals.
Founded in 1991, Fry Family Food is headquartered in Durban, South Africa and is a privately held company. Inspired from the heart with humble beginnings, Fry’s is a second-generation family business and global brand.
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