Meat alternatives are all the hype in America right now. As the demand for plant-based meat alternatives continues to rise, the ever-popular fake meat producer, Impossible Foods, is struggling to keep up, according to company officials.
Only recently, Impossible Foods announced that it will be partnering with Burger King to create a meatless burger option called the Impossible Whopper. Burger King plans to sell the Impossible Whopper at all of the fast-food chain’s U.S. locations by the end of the year, following massive success of the Impossible Whopper testing in St. Louis. This implementation would nearly double the demand for Impossible Foods’ meatless patties.
Currently, Impossible is supplying a total of about 7,000 restaurants nationwide. Burger King’s new Impossible Whopper means that Impossible will have to supply an additional 7,300 total Burger King locations as well. Furthermore, demand for Impossible products at its current 7,000 locations has more than doubled in recent times, according to CFO David Lee.
To supply the increased demand, Impossible Foods plans to increase the number of hours its Oakland, California will be open and is hiring an additional third shift. It will also install a second production line, which the company believes will double current capacity.
Impossible Foods offer their apologies in a recent statement. In it, Impossible says that it “recognizes the inconvenience that this shortage is causing and sincerely apologizes to all customers, particularly those who have come to depend on the additional foot traffic and revenue that the Impossible Burger has generated."