This past weekend, Jaden Smith's The I Love You Restaurant––a vegan pop-up/food truck that aims to feed the hungry in the L.A. area––took part in “Carnival of Love”. The festival was created for the sole purpose of serving the local people in need.
The event, organized by The Wayfarer Foundation, took place in the Skid Row area of Los Angeles, California.
The I Love You Restaurant was a vendor at the event. In addition to the food truck were restaurant-style tables placed outdoors, which were all decorated with balloons and signs from sponsors.
Brands such as New Balance, Cafe Gratitude, and Impossible Foods all sponsored the event, contributing in the form of donated goods to further support the charitable festival.
Shortly after the Carnival of Love, The I Love You Restaurant posted a photo on Instagram with the following caption: “A big thank you to all our partners and volunteers for coming together for a day of giving at the Skid Row Carnival of Love, our first I LOVE YOU activation of the decade.”
Jaden was inspired to launch the I Love You Restaurant (as well as his many other initiatives to aid people in need) after starring in a film with his father Will Smith. In the movie––The Pursuit of Happyness––Jaden was inspired to help tackle the food and water poverty issues after working with homeless people during the filmmaking process.
In addition to his I Love You Restaurant and events throughout L.A., the young entrepreneur also aims to provide clean water to those in need through his water brand JUST Water.
Read more from Peter at his blog