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Realistic Vegan "Ribs" Launch in Tescos Across the UK


To kick off Veganuary in style - Oumph! are launching their new plant-based Sticky Smokehouse Oumph! into select Tesco stores, in the United Kingdom and Tesco Ireland, this week. Sticky Smokehouse Oumph! are rib style fillets, covered in a richly flavored sticky, smoky barbecue sauce.

"As we expand our plant-based offering, we’re pleased to be introducing Oumph! Sticky Smokehouse to a number of our stores. It’s a fun, tasty option for anyone considering going vegan or trying a flexitarian diet and perfect to support our Veganuary campaign, “ says Sarah Bird, Buying Manager – Prepared Foods at Tesco. 

Like the other popular, award-winning Oumph! products at Tesco, such as Pulled Oumph!, Oumph! The Chunk and Oumph! Kebab Spiced, the Sticky Smokehouse Oumph! is sold in the frozen section.

"Following the phenomenal success of the Oumph! Sticky Smokehouse in Sweden we are delighted to be launching in the UK and partnering Tesco. We know this will be a great hit with all customers and Veganuary is a perfect time to try it, whether your new to Oumph! or trying for the first time, our feedback suggests you’ll be amazed at the great taste and it’s perfect for those Big Nights In", said Laura Weadock, Account Manager at Oumph! and Food for Progress.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favorite with a wide audience, including families, millennials, foodies, chefs, and fast-food loving flexitarians.

Oumph! is made from soya beans, herbs, and spices. It's plant-based, free from gluten and dairy, high in protein, and fiber and a source of iron and folic acid. 

In the UK Oumph! is available nationwide in major retailers and a large number of cafes and restaurants such as Bella Italia, Chiquito, Busaba Eathai and Hilton Hotels.

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

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