Meatless Farm, one of the UK’s leading plant-based brands, is expanding its product range with the launch of five new frozen and chilled ready meals into Morrisons and Ocado.
The line-up includes Frozen Meatless Marinara, Meatless Korean BBQ Style Chicken & Rice and Meatless Chilli Non Carne, and Chilled Meatless Korean BBQ Style Chicken & Rice and Meatless Chilli Non Carne, all rolling into stores this month (from £3/400g).
Aimed at mindful consumers who are looking to incorporate easy, delicious, plant-based alternatives into their everyday shopping, the new range features the same great taste and texture Meatless Farm is known for, in a quick and convenient ready meal format. The range is the brand’s first foray into the ready meal sector, and with the post-pandemic demand for quick and easy planet-conscious food options continuing to rise, it is expected to take the market by storm.
Lovingly made with pea protein to create a 100% plant-based recipe, the ready meals are rich in protein and low in saturated fat and sugar. Every SKU meets HFSS regulations too, with each recipe scoring only amber and green on the nutritional traffic light system. And ready in just 8 minutes from frozen or 4 minutes from chilled in the microwave, they make the perfect quick dinner, super-tasty work lunch, or quick meatless meal.
Choose between three delicious recipes in either chilled or frozen:
- Meatless Marinara – A meatless take on a classic, this recipe of spaghetti and plant-based pea protein meatballs has a rich tomato and herby sauce and is served with spaghetti.
- Meatless Korean BBQ Style Chicken & Rice – Asian-inspired tender chicken dish with a kick! It has red chilli and herb sauce and is, served with fluffy white coriander infused rice.
- Meatless Chilli Non-Carne – Mexican-style chilli dish with fibre-rich kidney beans, red onion, and tomato based sauce with fragrant aroma of cumin. Served with white fluffy rice.
Michael Hunter UK Managing Director of Meatless Farm said: “Our non-meat, non-chopping kitchen ready meals will offer our customers the convenience they’ve been looking for. We know more people than ever want to make mindful choices when shopping, but since the pandemic they are also wanting to spend less time in their kitchens and want to get out and about more.
The launch of our new range of ready meals takes Meatless Farm into a brand-new category in the supermarkets and will provide more people with the fuss-free tea they want. With choices ranging from classic family favourites like spaghetti and meatballs to trend led Korean-inspired dishes there’s something for everyone – while also being kind to the planet.”
Available from 1st June, the Chilled Meatless Chilli Non Carne and Chilled Meatless Korean BBQ Style Chicken & Rice will be available on Ocado (£3.50/400g). The Frozen Meatless Marinara, Frozen Meatless Korean BBQ Style Chicken & Rice and Frozen Meatless Chilli Non Carne will launch into 460 Morrisons stores nationwide (£3/400g) on the 11th July.
