The pioneering food-tech company has created a plant-based burger so juicy and flavourful even the bun won’t know what hit it
Canadians have a new reason to get fired up about barbecue season! Leading global food-tech company, NotCo, is set to officially enter Canada’s plant-based meat market with its signature NotBurgerTM — just in time for National Burger Day on May 28th!
NotCo, a trailblazing global food-tech leader that’s disrupting three food categories – eggs, dairy and meat — across eight countries, is strengthening its Canadian portfolio with a plant-based meat offering. The company, renowned for using a patented first-of-its-kind A.I. technology called Giuseppe and a team of chefs and food scientists to mimic animal-based foods using 100% plant-based ingredients, has created a burger so juicy and flavourful it must be experienced to be believed. NotBurgerTM is launching in Canada bolstered by impressive sales across Latin America including in Chile where NotBurgerTM achieved 4x targeted sales and now holds a 5%+ market share of the total burger category.
“We believe we must completely change the food system, and to do so we need to create amazingly delicious products that don’t require consumers to compromise or make sacrifices,” said Matias Muchnick, CEO and Co-Founder of NotCo.
“At NotCo, our goal is to shift the food system away from animal dependency with delicious plant-based options that satisfy everyone’s cravings. We’re thrilled to introduce NotBurgerTM into the Canadian market as part of that mission and offer consumers the flavour and juiciness they’re looking for without compromise.”
NotBurgerTM is the second NotCo product to debut in Canada following the highly successful rollout of NotMilkTM in Fall 2021. As the company prepares for its second launch in Canada, it is simultaneously focused on growing its Canadian team for a strong local approach. It marks another exciting chapter for the food-tech company renowned for leveraging algorithms and machine learning to create the next plant-based food generation that tastes, feels and cooks just like their animal-based counterparts.
NotBurgerTM can be found in the frozen food section of select grocers with a retail price of $3.49 per individual unit or $12.99 for a four-pack. Over the coming two months, NotBurgerTM will be rolling out across Canada in many retailers, including: Loblaw Companies Limited, Walmart, Save on Foods, Sobeys, Georgia Main, Metro Quebec, Calgary Coop, Farm Boy, Thrifty Foods and more.
